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Dove Our care promise

Our care promise

For Dove, care means providing products that are kind to your body and skin – that’s why we work hard to maintain the quality and safety of all Dove products. 

Care and beauty expertise

We've developed an amazing team of over 550 Research and Development professionals from all corners of the world — and we work with thousands more on different projects. Over the last 10 years alone, our internal team of skin and hair experts have created an incredible 150 patents. It’s our continuous commitment to creating superior products, using our leading skin care science, that makes our range so unique. 

And they are judged by you. Every year, we invite thousands of beauty product users to work with us in the evaluation, development, refinement and creation of our products before they make it into your daily routine.

Dermatologist recommended skin care products

We’re as committed to improving our beauty products now as we were when Dove first began over 60 years ago. All the way back in the 1980s, Dove was ahead of the pack; already being endorsed by dermatologists for our skin care products. We still work with medical experts now: the Dove Medical Program is present in 54 countries and reaches half of the world’s global dermatologist population — and we share our testing and results with them. They champion Dove because of our long-term commitment, and that’s why Dove is still the No. 1 dermatologist-recommended brand for body wash, bars, antiperspirants and deodorants in the US today.

¼ moisturizing cream

How do we get soft skin? It’s simple: moisture. It’s a must for that smooth, nourished feeling. From Dove body wash to deodorants, our formulas contain our signature ¼ moisturizing cream. Our caring formulas ensure your skin won’t be stripped of its essential nutrients helping to prevent dryness. Dove products with ¼ moisturizing cream provide nourishing care for dry or sensitive skin.

Beautiful fragrances

At Dove, we know how important an indulgent fragrance is to give you that bit of luxury. From Go Fresh and Purely Pampering, to our Classic Beauty Bar — we’ve created a beautiful smell for every one of our products. Whether they’re bright and crisp or warm and comforting, we’ve made sure each one has the perfect fragrance to indulge your senses as well as your skin. 

Finding the perfect fragrance isn’t just about it smelling good — it comes down to what you want from your day, too. Need help waking up? Try our lively Go Fresh range, with scents like the light, refreshing Blue Fig and Orange Blossom. How about unwinding after a long day? With warm, indulgent fragrances like Shea Butter and Warm Vanilla, our Purely Pampering range will ease you into the evening. We also know that everyone’s beauty ritual and tastes are different, so we take pride in working with premium fragrance houses. The same experts who developed some of the most famous brands in the world of luxury fragrance have had a hand in making unique Dove fragrances. And we want to ensure your skin feels the benefit too, which is why we’re very strict about what goes into each one and how we make them. We only use fragrances that are safe and cruelty-free. Simple.

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