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Getting to know the skin-mind cycle: the power of positivity

If there’s one thing we know, it’s that our triggers can be as random as they are chaotic for our skin.  But there’s still one idea we can all relate to: our mind matters. We’re on a mission to help (what we like to call) your skin-mind cycle – because we know that how you feel about your skin plays a big part in how you feel about yourself. So we’ve asked women living with skin conditions how they have embraced positive affirmations, followed by easy tips to help you create your own.


Reena has lived with psoriasis since she was 12, and now sees signs of eczema too. As a mindfulness coach with a passion for meditation, she’s a firm believer in the power of positivity.

Reena mindfulness coach
Thank you, thank you, thank you. That’s all I say. Even now, I’m saying it in my head. Thank you, thank you, thank you. I’m grateful. I appreciate. That’s a message I share today too. Looking for what’s right. Looking for where things are going right. What can I learn from this? How can I grow from this? How can I serve from this place? - Reena


National Eczema Association ambassador and a force within the online eczema community, Alexis recognizes that her skin condition is a huge part of what makes her who she is.

Alexis National Eczema Association ambassador
My skin condition mantra is: own it. There’s no other option for me now. If you don’t own it, it kind of starts to own you. It really can consume you if you’re always down about it and you let it control your life: what you wear, what you do, where you go, who you talk to. And if you own it, you can just go out and not worry about it. - Alexis


Despite any struggles a lifetime of psoriasis has brought to Vickie’s wellbeing, she has now made peace with her skin – and owes this growth to the support from those around her. 

Vickie made peace with her skin
It’s important to build on strengths, rather than weaknesses. And practicing recognition and awareness of gratitude. I actually have a container at home, a beautiful container that was a gift, that I keep little slips of blank paper in. I write gratitudes on them. And I think it’s important, because when you’re feeling down or less confident, you can look at those and be reminded that things aren’t always so bad. - Vickie


Amanda refuses to let flare-ups get her down. Her recent eczema diagnosis has given her new-found appreciation for the importance of loving everything about yourself – and affirmations keep this in check.

Amanda's affirmations
I surround myself with positive minds and people that are supportive – like the skin care community, that I now know of! And I’m always reassuring and telling myself, no matter what, I’m beautiful. No matter what my skin looks like, it doesn’t matter. It’s how I feel. You just have to look at yourself in the mirror, and just tell yourself ‘I’m beautiful. I’m powerful.' - Amanda

Build your own affirmation: your easy checklist

  • 1

    Keep things personal.

    Positive affirmations are personal to you and what plays on your mind most. Take a step back and think about where any negativity creeps into your mind, and change it

  • 2

    No time like the present.

    Positivity, by its very nature, is looking forward. So make sure your affirmation speaks to you in the now – being proactive in the present tense

  • 3

    Feel the love.

    The more emotional the phrase is, the better. Look at yourself straight into the eyes as you talk about your truth, spirit and beauty

  • 4

    Once more with feeling.

    Keep your affirmations simple and easy to project, and then say it again, and again, and again. Affirmations are made to be repeated – we need to get the message loud and clear

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