Alexis set up her Instagram account @eczemalove as a place to share the unfiltered realities of having a skin condition – something she hadn’t seen much before. "Until I started my Instagram, I always thought it seemed like I was the only one with eczema, and then I was like, ‘wow, a lot of people are opening up about it too’,” she told us. “I think that it’s a super helpful way to come to terms with it.”
Alexis’ next step was taking her creativity offline: partnering with the National Eczema Society to create a range of slogan t-shirts. With the aim to improve attitudes towards eczema, she emblazoned sassy, tongue-in-cheek phrases like “It ain’t easy being itchy” and “Yes, I have tried coconut oil”, onto her designs: phrases inspired by her own experiences and, of course, those of the new community she’d created.