Woman holding a Dove Pro-Retinol + Firming Body Serum

6 Steps to Firmer Skin

Is it possible to regain elasticity in your skin? You can absolutely achieve firmer skin and improved skin elasticity through a combination of targeted skin care and simple lifestyle adjustments. Let’s get into it…

August 12, 2026

What is skin elasticity?
How to tell if your skin has lost elasticity
What causes loss of skin elasticity?
6 steps to improving skin elasticity
Skin firming ingredients to look out for

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What is skin elasticity?

Skin elasticity refers to your skin's ability to stretch and bounce back to its original shape. When the skin loses its structural proteins—collagen and elastin—it struggles to do this. It's a sign of healthy, youthful skin, and maintaining it is key to achieving firmer skin. As we age, skin elasticity naturally decreases, but with the right care, it's possible to regain elasticity and enjoy bouncy, firm skin.

How to tell if your skin has lost elasticity

You can tell if your skin has lost elasticity by performing a simple "pinch test" or by looking for visual signs of sagging and a change in texture (such as deeper folds, thinner skin, and a more crinkled texture). You might also notice some deflation and drooping as your skin loses elasticity and support.

What causes loss of skin elasticity?

Before thinking about how to tighten skin, let’s look at what causes loss of bounce in the first place. Sun exposure, lifestyle choices, and ageing can all contribute to a lack of skin firmness as they break down the ‘structural scaffolding’ of your skin — specifically collagen and elastin fibers that keep your skin tight and firm. In short:

Sun: UV rays penetrate deep into the dermis, triggering an unnatural build-up of elastin and potentially causing cellular damage, preventing your skin from repairing itself.
Lifestyle: Smoking, lack of sleep and dehydration can all contribute to a loss of elasticity, destroying collagen and elastin through chemicals, cortisol, and lack of hydration.
Ageing: Over time, collagen and elastin, the proteins responsible for firm skin, diminish, leading to sagging and wrinkles. But don't worry—understanding these causes means you can take steps to restore your skin's elasticity.

6 steps to improving skin elasticity

If you’re wondering how to improve skin elasticity, there are some simple steps you can take.

1

Hydrate inside and out

Drinking plenty of water and using a lotion to tighten skin, like our Pro-Retinol + Firming Cream Serum, can help keep your skin looking plump, smooth, and hydrated. Well-moisturized skin appears firmer and healthier, while ingredients like pro-retinol help support skin renewal and improve texture over time.
2

Eat a balanced diet

Foods rich in antioxidants and omega-3 fatty acids help support skin firmness and elasticity from within. Incorporating fruits, vegetables, nuts, seeds, and oily fish into your meals can help protect collagen and defend against environmental stressors that contribute to premature ageing.
3

Exercise regularly

Regular physical activity boosts circulation, helping deliver oxygen and nutrients to the skin more efficiently. Exercises such as strength training, yoga and cardio can also support collagen production and encourage a healthy glow, helping skin appear firmer and more toned over time.
4

Shorten your shower

Long, hot showers can strip the skin of its natural oils, leaving it feeling dry and tight. Keeping your showers short and lukewarm helps maintain moisture levels and protects the skin barrier, which is essential for soft, healthy-looking skin.
5

Stay sun-safe

Protect your skin from harmful UV rays by applying sunscreen daily, even on cloudy days. Sun exposure is one of the leading causes of collagen and elastin breakdown, which can accelerate sagging, fine lines, and loss of skin elasticity over time.
6

Use targeted products

Look for products with firming collagen, like our Vitality Renewal Serum Body Wash , to help support skin firmness and elasticity. Or, if you’re after hydration that just keeps giving, our Serum + Oil Body Wash collection provides 24 hr moisturization Formulas enriched with hydrating and skin-conditioning ingredients can help improve the appearance of texture, leaving skin feeling smoother, softer, and more resilient.

body wash

Serum+ Dewy Oil Body Wash

body serum

Pro-Retinol + Firming Cream Serum

body serum

Vitality Renewal Serum Body Wash with firming Collagen

Skin firming ingredients to look out for

When thinking about how to firm skin, certain ingredients are going to be your best friend.

Retinol: Found in our Pro-Retinol + Firming Cream Serum, retinol is a powerful skincare ingredient known for supporting skin renewal and helping to boost collagen production. By encouraging cell turnover, retinol can help improve the appearance of fine lines, uneven texture, and loss of firmness over time, leaving skin looking smoother and more refined.
Collagen: This is one of the key proteins responsible for maintaining skin firmness, structure, and elasticity. As collagen levels naturally decline with age, skin can begin to lose its bounce and appear thinner or less toned. Using products formulated with collagen can help support hydration and improve the appearance of firmer, healthier-looking skin.
Peptides: These are short chains of amino acids that help support the skin’s natural structure and barrier. They work to reinforce the skin by helping support collagen and elastin, improving the look of elasticity and resilience while helping skin feel smoother and more supple.

Our Targeted Serum Concentrate contains Collagen Peptides and is specially formulated to target skin elasticity while also helping improve the appearance of uneven tone, dark spots, and stretch marks. Its concentrated formula helps nourish and smooth the skin, leaving it looking brighter, firmer, and more even over time.