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Baby Dove DEFI moisturizing cream

How ¼ moisturizing cream and DEFI cares for your baby’s skin

When it comes to skincare, we know the key is moisturization. Since launching the iconic Dove beauty bar 60 years ago, we've enriched our products with our famous ¼ moisturizing cream and innovative cleansing technology to gently nourish, replenish and protect skin. And now, with our baby products, your little one can enjoy the benefits too.

The unique Baby Dove formulations are built around our ¼ moisturizing cream. Found in our baby bar, shampoo and tip to toe washes, the moisturizing cream replenishes essential moisture and nutrients - keeping baby's skin soft and moisturized.

Children’s nurse and mom of two, Tracey, explains that the outermost layer of everyone’s skin provides vital protection against irritation. But, in babies, she says, “the skin barrier is more prone to irritation”. Washing and moisturizing with Baby Dove products will keep your baby's skin hydrated for up to 24 hours afterwards.

Unlike ordinary baby soap, Baby Dove bars and our other cleansing products use our DEFI technology – an extra-mild cleansing complex designed to help protect skin's natural barrier.

“When you’re using a cleanser, you’re removing things you want to remove, like dirt, but also removing natural parts of the skin, such as NMF [natural moisturizing factor], lipids and proteins,” explains research scientist and mom-of-two, Carla. Mild cleansing, such as DEFI technology, helps to preserve natural lipids and proteins in your little one’s skin, while nourishing stearic acid (a lipid naturally found in skin) gently replenishes their skin’s fragile barrier. Combined with our ¼ moisturizing cream, essential moisture is sealed in from one bathtime to the next. 

You'll find our ¼ moisturizing cream and DEFI in all Baby Dove cleansers, from our nourishing Rich Moisture Hypoallergenic Baby Bar to our Rich Moisture Hypoallergenic Wash – which has been scientifically proven to reduce dryness and itchiness.

“Baby Dove offers the ability to replenish nutrients in baby skin,” Carla adds. “I’m not aware of any other baby products that do that."

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