There is no right or wrong way to parent – only your way
Only when you become a parent do you realize how a tiny baby can turn your world upside-down. Your newborn may be adorable, but getting used to infant feeding, changing, bathing and sleep (or lack of it!) takes time, patience – and lots of trial and error.
When we spoke to new moms, a massive 72% told us they worried they weren't good enough. We want to change that. We believe the only way to parent is your way. So trust your instincts, celebrate your successes, and let Baby Dove help you along the way.
It's not easy being a new mom or dad in today’s world. You're bombarded with conflicting advice from family, friends, baby books and baby websites. And the endless parade of apparently perfect parents across magazines and social media can dent the confidence of even the most self-assured.
In our research, almost half of mothers said they felt inadequate and nine in ten felt pressure to be a perfect mom, and we know fathers face these pressures too. We want to help overturn these statistics and celebrate doing things your own way.
Children’s nurse and mom of two, Tracey, reminded us that, “no one will ever know their baby better than the parent. Your baby, your choice.”
We asked other parents how they deal with the stresses of parenting and develop the confidence to do things their own way:
The best way to care for your baby? Your way
Trust Your Way
There are no perfect moms. Only real ones