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We helped Alexa find her self-esteem in one of our first films.

Almost 13 years ago when she was seven, Alexa participated in the world’s first Dove self-esteem film, produced in Toronto.

Almost 13 years ago when she was seven, Alexa participated in the world’s first Dove self-esteem film, produced in Toronto. Back then, she was shy and full of self-doubt. She hated her glasses and “being a nerd”, but we loved Alexa.
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2017-07-16T00:00:00.000Z

We loved her because, like so many young girls who struggle with insecurity, her confidence simply needed a boost. It was during the filming of “Little Girls” that Alexa learned to turn her self-doubt into self-esteem. Her self-esteem became stronger still after attending a Dove workshop. Today, Alexa has just completed a degree in journalism and is interviewing for her dream job with a television news outlet. Look for an on-camera entertainment journalist wearing her glasses, and her self-esteem, with pride; it just might be Alexa.

Dove Self-Esteem Project social mission

Our mission

We’re helping young people all around the world build positive body confidence and self-esteem.