1 in 2 girls who quit sports are criticised for their body type. We want to change that with the Body Confident Sport program – resources to help build girls’ body confidence and keep them playing sports.
Body Confident Sport consists of two programs: Body Confident Athletes and Body Confident Coaching, designed to be delivered by coaches or trusted adults within girls’ sport environments. You can download Body Confident Athletes here.
We developed the Body Confident Sport program to help empower sports coaches with tips on how to teach positive body image in sports. Find out more information on Body Confident Sport here.
Body Confident Sport is a first-of-its-kind, scientifically proven set of coaching tools to build body confidence in 11–17-year-old girls. The tool was co-developed by Dove and Nike, in partnership with world-renowned researchers and experts – the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport – and includes input from girls and coaches from six countries, including France, India, Japan, Mexico, the U.K. and the U.S.
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