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Dove Why bare arms are the new bare legs

Why bare arms are the new bare legs

Bare legs have had a place in fashion since the arrival of mini-skirts in the 1960s. While their flashier counterparts were out enjoying the spotlight though, arms have been biding their time – classic, understated and eternally elegant. In fact, we think they’ve been overlooked for way too long – and we’ve decided to give them the attention they deserve…

06 December '23
  • 1
    Covering up in the cold.

    Sure, cold weather and bare skin don’t mix, but coats help give our arms a clear advantage here. They allow us to wear what we want and then bundle up to head outside, meaning that – unlike bare legs – bare arms are suitable all-year round! 

  • 2
    Beautiful underarms.

    With the right antiperspirant, you can care for your underarms in the same way that you care for the rest of your body. Dove Advanced Care Beauty Finish Antiperspirant is enriched with NutriumMoisture, so you can go sleeveless without a second thought. Not only are you reducing sweating but you’re making your underarms more beautiful too

  • 3
    Red-carpet ready

    For classic glamour, nothing says, 'I should be on a red carpet holding up an award' like a strapless gown. We don’t know about you, but we like to keep our arms and underarms prepped and ready at all times, just in case our award-show invite actually turns up (you never know)

  • 4
    Hair removal

    Hair removal gets a lot easier once you take bare legs out of the equation. Throw on your jeans and forget shaving your legs. Better still, you’ve now bought yourself 10 more minutes in bed

  • 5
    Go sleeveless

    There are endless ways to go sleeveless. Halternecks, strapless dresses, tanks, spaghetti straps and one-shouldered concoctions mean that there’s something to suit everyone – so you can wear the top or dress that works best for you, whatever the occasion

  • 6
    Wardrobe options

    OK, we admit it: bare legs will probably never lose their fashionable status, but we’re determined to give our arms their fair share of celebration, too. After all, it opens up a whole host of new wardrobe options…

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