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Dove Four ways micellar water can benefit your hair

Four superpower micellar water benefits for your hair

Years before it was a favorite of makeup artists, micellar water was known for its superpower cleansing properties and was already a staple in French pharmacies. So it was only a matter of time before we started using it on our hair too. So how does micellar water work? Tiny balls of oil called micelles are suspended in soft water – it might not look especially exciting, but it’s mighty. Those micelles help to attract dirt and oils, then effortlessly sweep them away – and in a shampoo, that comes with so many more benefits than you might expect. Here’s why it might just be your new favorite secret to beautiful hair…

  • 1

    Superpower no. 1: Protects your hair from the environment.

    Life can be tough on your hair – especially if you live in the city (the environment often has a habit of making your hair feel weaker and generally ‘meh’). Just as it clears away dirt and oil, micellar technology helps to cleanse away the pollutants that hang around in the air, helping to boost your hair’s strength. Ideal if your hair is damaged or prone to breakage – or if you spend a lot of time in the city

  • 2

    Superpower no. 2: Purifies (so your hair is shinier).

    One of the better-known benefits of using micellar water? It’s an excellent purifier (if you’re a fan of waterproof mascara, you’ll probably already know that). Those small but powerful micelles draw the oil and dirt from your hair so that they wash away easily. And squeaky clean, clarified hair is shiny hair

  • 3

    Superpower no. 3: Great for removing product build-up.

    Where would we be without mousse and hairspray to keep our hair looking on-point? The only problem is that they can often build up on your hair. Micellar water is the perfect remedy: in our Purify & Strengthen Shampoo it attaches to oil and dirt particles, so you can easily wash them away

  • 4

    Superpower no. 4: Long-term benefits (so your hair stays looking healthy).

    In Dove Purify & Strengthen Shampoo, micellar technology goes even further. As well as those instant results, the nourishing ingredients in Dove Purify & Strengthen Shampoo and Conditioner progressively improve your hair over time, too. Which means that with every wash, your hair gets better and more beautiful

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