So, what takes something from routine to ritual? Adding little elements of self-care and indulgence – whether that’s lighting scented candles during your bath, lathering up your shampoo with a head massage, or using hair products that feel good and smell amazing (like formulas with coconut oil for hair that’s damaged).
A ritual to… Calm you
When: Before bed
Why: The scent of lavender is well-known for its calming properties – its oil is often used in aromatherapy, and lots of people swear by its sleep-inducing qualities. So, what better way to calm down after a long day than with a long shower and the soothing fragrance of lavender in your shampoo?
How: Lights off, candles on: set the scene with soft candlelight to send your body a message that it’s almost time for bed. Work our lavender-scented shampoo into a lather with a head massage – it’s great for helping relieve tension. Wondering how to give yourself a head massage? It’s easy – using the tips of your fingers apply firm pressure all over your head in circular motions).
A ritual to… Wake you up
When: In the morning
Why: Avocado isn’t just great for breakfast. This Dove shampoo, infused with avocado extract and calendula (a plant with bright orange, aromatic flowers), creates the perfect morning pick-me-up for you and your hair.
How: Create your refreshing shower with an invigorating body wash and then move onto your hair. Work the shampoo into a lather and massage it energetically into your scalp. To really get yourself energized, finish with a blast of cold water – if you can take it.
A ritual to… Get you ready
When: Before a big night
Why: Does your getting-ready-ritual involve a few friends, or a playlist tailored to get you in the mood? Whatever you choose, the aim is to get that inner (and outer) glow, right? Designed to boost shine, our Smoothing Ritual Shampoo and conditioner, with marula fruit oil and baobab extract, helps to smooth frizz, and leave your hair shiny – ready for the camera.
How: Start things off the right way: take a speaker into the shower and switch on whatever gets you in the party mood. The rich texture of our conditioner will boost your mood just as much as miming along to your music with the bottle.