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#KeepHerConfident
1 in 2 girls who quit sports are criticized for their body type.
But when it comes to sports, there is no “right” body type.
We’re on a mission to build the body confidence and self-
esteem of girls, to make sure they feel unstoppable.
Current campaigns
As part of our mission to keep girls in sports, we’re bringing our message to the biggest sports events of the year.
Our Joy is Louder
Spied our Big Game 2026
commercial? Then you’ll know
we’re getting loud about body
shaming in sports.
Dove X The
FIFA World
Cup 2026™
As an official sponsor of The
FIFA World Cup 2026™, we’re
committed to keeping girls
playing with confidence and joy.
More #KeepHerConfident partners
We’ve joined forces with these organizations as part of our mission to support coaches in building girls’ body confidence in sports.
Discover why body confidence is a big deal
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Become a Body Confident Sport coach
DOWNLOADS
Body Confident Sport Program
1 in 2 girls who quit sports are criticized for their body type. That’s why our Body Confident Sport program contains scientifically-proven tools, empowering sports coaches to promote body confidence within their teams. Ready to inspire young athletes?
Login or Register to downloadFrequently asked questions
As well as physical health, the benefits of youth sports include higher self-esteem, better body confidence and learning crucial life skills such as teamwork and leadership.
Glad you asked, because there’s no such thing as girls’ sports. Girls can excel in any sport they put their mind to, whether that’s a team sport like football or basketball, or something solo like track and field.
If you’re wondering how to feel confident in your body, start by thinking about all the amazing things your body can do, rather than what it looks like. Your parents and teachers can help support your body confidence journey by checking out the tools and resources in the Dove Self-Esteem Project.
If you’re wondering how to raise a confident daughter, there are many resources available to help guide you. Check out the Dove Self-Esteem Project, which offers evidence-backed tools, advice and information about how to raise confident daughters, by building body confidence and self-esteem.
One in two girls quit sports by the age of 14 because of body shaming, with many girls feeling like they don’t have the “right kind of body” for sports. Positive coaching is an invaluable part of keeping girls playing the games they love and we know that coaches can be key in building body confidence. If you’re a coach, check out the Body Confident Sport program to help inspire body confidence in your teams.
