1 in 2 women say they’ve judged themselves because of their underarms, and 8 in 10 women believe society promotes the concept of an ‘ideal’ underarm. We’re on a mission to change that. With our most caring deodorants yet, we want to bring women together, encouraging them to embrace body acceptance and leave underarm judgment behind.
It’s time to shatter the unrealistic beauty standards that dictate how women’s underarms “should” look - and practice unconditional underarm care instead.
We believe that ‘perfect’ underarms do exist: whether they’re shaved or unshaved, sensitive or bumpy, with vitiligo or underarm dark marks. However your underarms look or feel, we're here to give them the utmost care and protection they deserve, so you can live confidently and free from any underarm worries.
Join us and embrace your underarms exactly as they are.
Arm in Arm: Our campaign
It’s time to challenge the unrealistic beauty standards that dictate how women’s underarms “should” look - and practice unconditional underarm care instead.
The Dove Self- Esteem Project is partnering with Common Sense Media and Parents Together Action to advance the Kids Online Safety Act, supporting design standards and safeguarding to protect kids online. Join Dove to help make social media a healthier, safer experience for kids.