Let's Change Beauty

That’s why, for the last 30 years, we’ve been taking action alongside our many incredible partners. Together, we’ve been calling time on the narrow beauty standards and harmful stereotypes that have been damaging self-esteem and body confidence, for far too long. 

We’ve made it our mission to:

– Raise self-esteem and boost body confidence in young people

– Break unrealistic beauty standards and help women and non binary individuals redefine beauty, on their own terms

– Only show people as they are, in real life, 100% authentic, 100% unedited and 100% beautiful

– And help end race-based hair discrimination at work, in school and in all areas of life

But there’s more work to do. 

From continuing the fight against unrealistic beauty standards online, to fighting systemic racism and climate change, there are urgent issues we must now face. Beauty still needs to change – and we can’t do it alone. Join us. Let’s change Beauty.