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Dove Let's Change Beauty

Let's Change Beauty

Beauty. One little word – that we’re on a mission to redefine, realign and make beautiful again. We’ve always stood for real beauty that’s unique, diverse and inclusive. And we want a world where beauty is a positive experience for everyone.

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That’s why, for the last 30 years, we’ve been taking action alongside our many incredible partners. Together, we’ve been calling time on the narrow beauty standards and harmful stereotypes that have been damaging self-esteem and body confidence, for far too long. 

We’ve made it our mission to:


– Raise self-esteem and boost body confidence in young people


– Break unrealistic beauty standards and help women and non binary individuals redefine beauty, on their own terms


– Only show people as they are, in real life, 100% authentic, 100% unedited and 100% beautiful


– And help end race-based hair discrimination at work, in school and in all areas of life


But there’s more work to do. 

From continuing the fight against unrealistic beauty standards online, to fighting systemic racism and climate change, there are urgent issues we must now face. Beauty still needs to change – and we can’t do it alone. Join us. Let’s change Beauty.

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It starts with one little girl


Beauty. One little word

that falls upon the ears of one little girl

and suddenly one little girl has one big problem.


But what if one big problem met with one big change?


What if we raised the self-esteem of one little girl

and then ¼ billion more?


What if beauty stopped being an ugly word,

used to discriminate, distort and disillusion

and instead became a verb? An action.

Something we redefined, realigned – and beautified?


Because if beauty believes in equality,

if beauty supports sustainability,

if our beauty isn’t forbidden,

then let’s make good on our promises.


And if beauty wants to bring joy to future generations,

then the girl can’t change to fit the world.

The world must change to fit the girl.


We believe in beauty but we can’t change it alone

and neither can she.

Join us. Let’s Change Beauty.

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