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Dove Men+Care Commit to Care Now

Campaigns that care: Join the fight for racial equity

Together, we can challenge stereotypes, take action for racial equity and empower all men to care for themselves and others. Learn how you can join the fight with our campaign to celebrate Black dads and other pledges and initiatives.

Celebrate Black dads campaign

Our recent study shows less than half of Black dads believe mainstream media, social media and popular culture portray them accurately.* But Black dads are here, caring for their kids every day. That’s why we’re committed to fighting false stereotypes and celebrating Black fatherhood on social media and beyond.


How can I take action?

Follow and celebrate these inspirational dads to help us fight harmful stereotypes.


Father’s Day Taken Fund

In 2021, we set up the Father’s Day Taken Fund to invest $1 million for families who have lost fathers to racial violence. For this initiative we’re working with the Cordale Q Handy In Remembrance of Me Foundation – an organization whose mission is to “fight for justice for the children and families affected by police violence.”


How can I take action?

Donate to the Father’s Day Taken Fund to help families access the support they deserve.


Black Men’s Summit

In 2021, we also hosted the first Commit to C.A.R.E. Now Black Men’s Summit to elevate public discourse about the harmful misrepresentation of Black men and highlight the work being done to change this false narrative and positively impact society.


How can I take action?

Watch the full seminar for insights and research from a range of powerful voices.


Commit to C.A.R.E Now initiative

In 2020, we launched the Commit To C.A.R.E. (Care About Racial Equity) Now initiative as a response to the consistent injustices, stereotypes and negative attitudes about Black men in society. The initiative tackles issues that affect Black men every day – including public safety, community engagement, and the accurate portrayal of Black men in media and culture.


How can I take action?

Take the pledge to educate yourself and others, challenge racial discrimination and champion legislative change. 

And sign the petition to pass The George Floyd Justice in Policing Act of 2021, which will hold police accountable, end racial profiling, empower communities and change the culture of law enforcement.


Bias Against Black Men study

In 2020, we also published Bias Against Black Men: A Study on Stereotypes, Perceptions and The Impact on Black Men and Boys. The key findings include:

Black men and boys are seen as inferior to white men in almost every aspect of their lives. This bias is rooted in the fabric of society and permeates the existence of Black men and boys.

The media is layered with images of Black men as aggressors and in need of law and order. While there has been a broadening of these images, Black men are still far from equitable in the media.



How can I take action?

Read and share the report to help understand how bias impacts Black men’s lives every day.



In 2019, our amazing partners at Dove co-founded the CROWN Coalition** to advance anti-hair discrimination legislation called The CROWN Act. The CROWN Act (which stands for ‘Creating a Respectful and Open World for Natural Hair’) is a law that prohibits discrimination based on hair texture and hairstyle.


How can I take action?

Sign the petition to help end hair discrimination in schools and the workplace.

*Survey of 2,000 US adults and 500 Black fathers conducted by Edelman DXI on behalf of Dove Men+Care (20-30 May 2022).

**In partnership with National Urban League, Color Of Change and Western Center on Law & Poverty.

Download our study about the bias against black men

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