Skip to content

Dove Men+Care Commit to Care Now

Our commitment to C.A.R.E. (Care about Racial Equity)

The Commit To C.A.R.E. (Care About Racial Equity) Now initiative was established in September 2020 as a response to the consistent injustices, stereotypes and negative attitudes about Black men in society.

How does C.A.R.E. support racial equity?

Initially launched in partnership with the National Basketballs Players Association, our initiative shines a light on the harmful effects of stereotypes on Black men and works to change the way they are seen and treated in society. 

Through the power of imagery and storytelling, Commit To C.A.R.E. Now showcases, honors and celebrates the humanity and care of Black men and dads. The initiative also addresses issues and injustices that affect Black men every day, like public safety, community engagement, and the accurate portrayal of Black men in media and culture.

Alongside initiatives like championing paternity leave and the $1 Million Father’s Taken Fund – which honors families who have lost fathers to racial violence – Commit To C.A.R.E. Now is part of our mission to help all men experience the transformative effects of care for themselves and others.


How do we want to improve public safety?

This means advocating for policies that advance public safety across all communities. We’re backing efforts to end racial profiling and change the culture of trust between the police and Black communities.

This is why we support the petition to pass the George Floyd Justice in Policing Act of 2020 (H.R. 7120). 


How will we empower the next generation?

This means supporting initiatives to positively impact Black youth across the country. We’ve worked closely with NBPA players that provide resources, mentorship and guidance to help close racial equity gaps and support the next generation in reaching their full potential. 

Some of the positive role models we’ve worked with to advance racial equity are:

Chris Paul’s Club 61: Dedicated to building tomorrow’s leaders through quarterly enrichment events.

Aaron Gordon’s CODE ORLANDO: Providing high school students at Title 1 schools computer science and engineering education.

Donovan Mitchell’s SPIDACARES Foundation: Dedicated to helping kids and their families in need.

Jaylen Brown’s 7uice Foundation: Dedicated to positively affecting the lives of ‘at risk’ children and young adults through educational, athletic and social programs.

Danny Green’s Inside the Green Room Podcast: Created for the greater good of our communities, talking about everything from sports to social and racial justice.


How will we challenge portrayals in the media?

Systemic change requires long-term commitment and action to eliminate the harmful ways that Black men are portrayed in media and culture

That’s why we’re committed to shattering stereotypes about what it means to be a man and devoted to building an equitable, just world that cares about Black men and shows how they care. With our own platforms and campaigns (like celebrating the true story of Black fatherhood), we’re working to help end racial discrimination by changing the way the media portrays Black men – and the narrative surrounding Black men and boys.


How can I take action for racial equity?

Sign the Commit to C.A.R.E. Now petition today to show your commitment to care, racial equity and social justice.

Hello, what are you looking for?
Sign Up

Please fill in the below form to sign up for the Dove newsletter and be the first to know what's new from Dove. Get beauty tips and advice plus enjoy special Dove coupon offers and exclusive content.

* Fields marked with an asterisk are required

Sign up and be the first to know about exciting offers, product updates and more from Dove and other Unilever brandsOpens in new window. For further information, please refer to our Privacy NoticeOpens in new window.

Select all products you are interested in: