Dove

Men+Care

Meet NEW Dove Whole Body Deo: 72h odor control, all over

PURPOSE

The CROWN Movement

Black hair is worth celebrating. We’re committed to empowering the next generation through education, representation, and digital tools that help them express the beauty of their natural hair texture.

My Hair My Crown

We’re building hair confidence with interactive hair-based self-esteem education.

TRY THE TOOL
Code My Crown

We’re teaching the video game industry to create more inclusive avatars and technology.

SEE MORE
#BlackHairIsProfessional

We partnered with LinkedIn to help tackle race-based hair discrimination in the workplace.

DISCOVER THE PARTNERSHIP

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Pierce, age 8

“My favorite thing about my hair is that it’s beautiful! I like to wear it curly.”
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Orion, age 6

“I love my hair because it keeps growing and growing, so I can twist it and untwist it. My favorite thing about my hair is that it’s long. When I put it underwater my hair floats.”
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Gianna, age 12

“My mom teaches me to have pride in my natural hair by doing a lot of protective styles so it can grow as long as I want it to. It’s important to have pride in your hair so you can be confident in yourself.”
Ready to celebrate your natural hair?

EXPLORE MORE Ready to celebrate your natural hair?

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Girl smiling with floral wall behind her

See where it all started

Discover more about the Crown Movement – including how it started, how it’s grown, and how you can get involved.

LET'S GO

Our resources

We want to highlight and tackle the challenges experienced by those facing hair discrimination.

REDEFINING BEAUTY
Embracing your natural hair is an act of self-care

Our relationship with our hair is one of the many journeys to loving ourselves for who we are, and the actions we take to get there uplift our self-esteem.
REDEFINING BEAUTY
Meet the TV host standing up to race-based hair discrimination

South African TV host, radio presenter and speaker Hulisani Ravele believes that when it comes to standing up to Black hair discrimination, the journey towards natural hair pride starts from within.
REDEFINING BEAUTY
Asha Bromfield’s Truth: My Father, My Natural Hair and Me

Actress Asha Bromfield reflects on her natural hair, her younger self, and turning self-love into power.