Our Hugs and Kisses fragrance

Clean and mild, the fragrance combines fresh, fruity notes with a scent that captures the unmistakable smell of your baby, bringing to life our moisturizing lotions, cleansers and hair care products.

The first thing you’ll smell is the gentle freshness of lilac, apple and pear blossom, which moves into a softer floral burst of rose petals, white jasmine and peony. Then, as the scent develops, you and your baby will notice the soft musks and creamy sweetness, which will linger on the skin.

The fragrance comes out differently in each product: with our baby wash and baby shampoo, the fruity fragrance blooms when you use them, giving a fresh and lively feel to bathtime. Soft notes of flowers and musk scent our baby bar, and create a rich, creamy lather that’s warm and soothing. As you massage our baby lotions into your baby’s delicate skin, the initial fruitiness settles into a soft fragrance with notes of white jasmine and rose petals.

Our gentle, caring fragrance is designed to blend with and enhance your baby’s own natural smell. So you can enjoy that unmistakable smell for longer, while keeping their skin clean and soft.