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Dove Beauty Bias

#BeautyBias - age

We all know society has very set ideas of what it means to be beautiful – and it goes far beyond what we can control. Height, weight, hair, age, looks: all these things factor into how we perceive a person’s beauty. But most importantly, these outside factors affect how we judge people on the inside, too – and the effects go deeper than you might think.

We’ve teamed up with Broadly to create a series of films that delve into how beauty standards and bias affect every aspect of our lives, from our careers to our social lives. Check out the films below and let us know: what does #BeautyBias mean to you?

Beauty standards of age are a form of bias #BeautyBias

It’s a question as old as time: does age really matter? The answer seems to be yes – in fact, it’s been said that many women feel that their beauty declines after 35. That’s not even halfway through an average woman’s life. Broadly’s Kettie Jean talks to women aged from 20 to 65 to find out what growing older means to them. Are they worried about looking young forever? Are they wondering if their style has to change as they age? Or do they see ageing as an additional boost to their confidence? 

Dove Beauty Bias Age
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