Pro·Age Shampoo

Designed specially for ageing hair, enjoy the appearance of fuller and stronger hair with Dove Pro·Age Shampoo.


• Designed for ageing hair

• Nourishes brittle hair to restore fullness and strength

• Leaves hair up to 2x stronger*

• Formulated with MicroMoisture Serum™

• Helps moisturise hair from deep within

• Suitable for daily use

Throughout our lifetime, our hair goes through many changes and not just style-wise. Did you know our individual hair follicles shrink with age? This means that the thickness of hair strands decreases, which is why fine, weak hair is something a lot of us notice more and more as we get older. But while thinning hair in women is something many of us worry about, the right care can help us all to enjoy the look and feel of fuller and stronger hair.

Dove Pro·Age Shampoo is specifically designed to restore strength* to ageing hair and leave it looking thick and full. Its unique formula contains MicroMoisture Serum™ and helps moisturise hair from deep within. At the same time, it restores brittle hair to leave it 2x stronger* and add volume. As a result, your hair looks and feels thicker, fuller and naturally revitalised. 

*Reduced breakage with Dove Pro·Age Shampoo versus non-conditioning shampoo 

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Dimethiconol, Parfum, Sodium Benzoate, Glycol Distearate, Carbomer, Gluconolactone, Citric Acid, Guar Hydroxypropyltrimonium Chloride, TEA-Dodecylbenzenesulfonate, TEA-Sulfate, Cocamide MEA, Sodium Sulfate, Mica, Trehalose, Disodium EDTA, PEG-45M, Phenoxyethanol, Arginine, Lysine HCl, Hydrolyzed Keratin, Silica, PPG-9, Sodium Hydroxide, Benzyl Alcohol, Citronellol, Hexyl Cinnamal, Limonene, Linalool, CI 15985, CI 19140, CI 77891.

• Caring for ageing hair 
As we get older, so does our hair – Dove Pro·Age Shampoo is made to give ageing hair the care it deserves. The unique formula nourishes while it cleanses, making it a gentler choice for fine hair that’s prone to breakage

• Strengthening hair 
Our advanced formula aims to nourish dry, brittle hair and restore fullness – leaving your hair feeling thicker and fuller

• Deeply moisturising  
Enriched with our MicroMoisture Serum™, this caring shampoo works to intensely moisturise your hair. The formula cleanses each strand while leaving them feeling softer, smoother and with a glossy finish

To use, massage into wet hair to form a silky lather. Rinse through and follow with Dove Pro·Age Conditioner – for hair that feels beautifully clean and revitalised.