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Replenish nutrients.Did you know our individual hair follicles shrink with age? Meaning thickness of strands decreases, often leading to more brittle hair in women. To make hair feel stronger again, choosing products carefully pays off. Dove Pro·Age Shampoo is formulated to replenish essential nutrients lost with age, helping to restore brittle hair to leave it 2x stronger*
*Reduced breakage with Dove Pro·Age Shampoo vs. non-conditioning shampoo