The Dove Self-Esteem Project: Our Mission

Our Global findings

In 2017, a Dove Self-Esteem Project study found that over 50% of girls have low body confidence, and that 8 in 10 won’t see their friends or family, or even visit a doctor, when they don’t feel confident in their looks. That’s where we come in – to reach young people around the world and help them build the confidence they need to reach their full potential.

Born in 2004, the Dove Self-Esteem Project combines our work with leading experts with a vision of a world where positive body image equals positive self-esteem, and beauty is a source of confidence.

Since 2013, we’ve joined forces with leading authorities and partners to underpin our work in psychology, health and teen body image. From the World Association of Girl Guides and Girl Scouts (WAGGGS) to the Centre for Appearance Research (CAR) and the Women’s Dermatologic Society (WDS) – we’re working together to empower young people and build body confidence around the world.

Our educational program is made to help parents, mentors, teachers and youth leaders better understand how to improve self-esteem of young people. Our resources include tools that are free to download and proven to build positive body confidence – you can learn more about how we’re raising self-esteem through our partnerships articles on the right.