We’re taking our Dove Self-Esteem Project mission to the virtual world, with the launch of a first-of-its kind Roblox game – specially created to challenge unrealistic beauty ideals and build self-esteem in young women.
Today, 1.3 billion women and girls play video games globally. Gaming has become a way to explore connections, build communities and express your true self – and 60% of girls have started playing video games before the age of 10.
But the industry is falling short in its representation of girls and women in gaming. New Dove research co-published with NGO Women in Games and the Centre for Appearance Research (CAR) shows that gaming still reflects narrow, unrealistic beauty standards. Girls aren’t growing up with the female representation in video games that they need – and it’s negatively impacting their self-esteem.
As the largest provider of self-esteem education in the world, we’ve been committed to giving girls the tools they need to build self-esteem since 2004. Now, we’ve created a first-of-its kind, educational game on Roblox to help girls (between 9-16) combat negative self-esteem and build body confidence.
Entirely free and available to play now, the Super U Story experience brings the Dove Self-Esteem Project’s mission into the modern world of gaming. Developed by female-founded and Roblox-led gaming studio Toya and validated by our experts from the Centre for Appearance Research (CAR).
Join The Academy
Super U Story centres around ‘The Academy’, a school for kids with superpowers that’s under siege by a group of rogue students spreading negativity. Your mission is to help players find their unique superpower of flight, fire, water, or speed, to dodge and destroy the poisonous negativity and help save The Academy from being destroyed.
Players can customise their avatars to experience a more realistic version of beauty, team up with friends to explore The Academy, earn power-ups, and complete quests.
Let’s change gaming
If you’re wondering how to help a teen with body image issues, games about self-esteem can help. Together, we can transform gaming into a positive space for girls. Play Super U Story on Roblox now to join a growing collective working to change the way we think about women in gaming.
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YOUR DAILY DOSE OF DOVE LOVE
I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."
YOUR DAILY DOSE OF DOVE LOVE
You aren’t meant to fade into the background."
YOUR DAILY DOSE OF DOVE LOVE
Your worth has nothing to do with your weight."
YOUR DAILY DOSE OF DOVE LOVE
It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."
YOUR DAILY DOSE OF DOVE LOVE
My beauty routine starts with embracing my own natural beauty and its uniqueness."
YOUR DAILY DOSE OF DOVE LOVE
Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."
YOUR DAILY DOSE OF DOVE LOVE
I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."
YOUR DAILY DOSE OF DOVE LOVE
I learned that beauty is from the heart, it’s all about kindness."
YOUR DAILY DOSE OF DOVE LOVE
I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."
YOUR DAILY DOSE OF DOVE LOVE
Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."
YOUR DAILY DOSE OF DOVE LOVE
I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."
YOUR DAILY DOSE OF DOVE LOVE
There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."
YOUR DAILY DOSE OF DOVE LOVE
Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."
YOUR DAILY DOSE OF DOVE LOVE
Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."
YOUR DAILY DOSE OF DOVE LOVE
I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."
YOUR DAILY DOSE OF DOVE LOVE
Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."