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Our body confidence mission

8 out of 10 girls are so concerned with the way they look that they opt out of important activities. We want to change that.

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The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. For more than 15 years, we’ve been helping parents, mentors, teachers and youth leaders deliver self-esteem education around the world. So far, we’ve reached over 60 million young people in 142 countries through our educational programmes – join us to help reach even more.

When it comes to body image and girls’ self-esteem and body confidence, our mission is to ensure that young people grow up enjoying a positive relationship with the way they look. That’s why we’re helping them raise their self-esteem and realise their full potential.

By 2030, we’re aiming to have helped ¼ billion young people build positive body image and learn how to improve self-esteem, making the Dove Self-Esteem Project the largest of its kind – and we’re not done yet. 

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