We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.
Our global research shows:
Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.
6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even just offering their opinions.
We want women and girls of all ages to see beauty as a source of confidence, not anxiety. Because when women and girls choose not to participate fully in life, society as a whole misses out. So we’re on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.
The Dove Self-Esteem Project
The Dove Self-Esteem Project was founded in 2004 to help the next generation of women grow up feeling happy and confident about the way they look.
The project delivers self-esteem education to young people (primarily girls) aged 8-17 years through lessons in schools, workshops for youth groups, and online resources for parents.
Reaching 60 million young people with self-esteem education
60 million young people have already been reached in 142 countries, but there are many more girls to help. We want to reach 32,000 young people in New Zealand by the end of 2020, and ¼ billion young people globally by 2030. Everyone has a part to play in building young people's body confidence and self-esteem, and with our resources you can join us in helping them reach their full potential.
Working with global psychology experts, we’ve gathered industry-leading information on the key topics that can impact a young person’s self-esteem. We also work with partner organisations, like School Kit, that share our common goals. Our partners help us to develop impactful materials and deliver them to as many young people as possible.
The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010