70% of women still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.
Women from around the world are redefining beauty on their own terms.
Project #ShowUs is changing the way media & advertising represent women.
100% powered by women
from 39 countries, in front of and behind the camera
Real diversity
rarely seen in media & advertising
True-to-life depictions,
not staged sets
No digital distortion,
to show the world unfiltered beauty
Self-defined beauty
with every woman deciding how she wants to be seen