
“I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty.” – Cora, Engineering Student
Women & non-binary individuals from around the world are redefining beauty on their own terms.
“I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty.” – Cora, Engineering Student
"Being a firefighter/paramedic is a tough job, and being one of the few women in this job is another challenge. It’s my mission to show that there are no boundaries to what a woman can do." – Jen, Firefighter & Paramedic
"It’s taken me a long time to make peace with my skin. Now I’m embracing my spots, loving myself, and living life to the fullest.” – Cheryl, Model, Mom & Self-Love Advocate
“Because of my background and birthmark, I struggled for years to fit others’ ideas of who I should be. Now I’m comfortable and confident in who I am, including the appearance of every part of my postpartum body.” – Yuri, Architect & New Mom
"Due to my size, I've often been made to feel that I can't fill a valuable a role in society. I want the world to see that a woman with achondroplasia is as beautiful and capable a woman as any other." – Karol, Law Student
“Behind every beauty stereotype is a woman like me who has struggled with it since she was a little girl. Now I’m showing the world that this fat girl is unapologetic, confident, and beautiful.” – Cintia, Happy & Healthy Mom
"Whatever society's expectations are for a 56-year-old hijab-wearing woman, I hope to break them. I'm proud to be a marathoner who's survived the challenges of cancer, and done so beautifully." – Ruby, Marathon Runner & Cancer Survivor
“The bullies I faced as a child tried to break me down. But my spirit is unbroken, I truly love my body, and I want the world to see that I’m beautiful from head to toe.” – Kelly, Disability Advocate & Aspiring Model
"In my country, lesbian women are rarely acknowledged, let alone represented in media. I want to inspire more LGBTQIA+ people to step forward and be seen for who we truly are." – Monisha, Photographer & Proud Lesbian
“When I had straight hair, my daughter asked me to straighten hers too because her natural texture ‘wasn’t pretty enough’. Instead I told her we were born gorgeous Black women, went back to my natural hair, and never looked back.” – Chrystèle, Digital Manager & Proud Kinky-Haired Mom
"Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."– Elle Rose, Model & Trans Activist
Project #ShowUs is changing the way media & advertising represent women.
100% powered by women from 39 countries, in front of and behind the camera
Real diversity rarely seen in media & advertising
True-to-life depictions, not staged sets
No digital distortion, to show the world unfiltered beauty
Self-defined beauty; with every woman deciding how she wants to be seen
Hello beautiful
When it comes to your body, love the one you're with
Beauty is an all-ages show
Every body is beautiful
Be your beautiful self