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UnfilterBeauty for a body-confident world

Reverse Selfie: digital distortion in the social media age

By age 13, 80% of girls distort the way they look online.* 

Our Reverse Selfie campaign seeks to further our #NoDigitalDistortion movement to undo the negative effects of social media on body image. The Dove Self-Esteem Project has been on a mission to build positive body image since 2003. We’ve created a new Confidence Kit to guide young people to be their most confident selves.

Since 2004


young people supported and counting

*Based on the research results from the U.S. surveying girls who use social media US n=556 age 10-17.