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UnfilterBeauty for a body-confident world

Reverse Selfie: digital distortion in the social media age

By age 13, 80% of girls distort the way they look online.* 

Our Reverse Selfie campaign seeks to further our #NoDigitalDistortion movement to undo the negative effects of social media on body image. The Dove Self-Esteem Project has been on a mission to build positive body image since 2003. We’ve created a new Confidence Kit to guide young people to be their most confident selves.

Parents: Get the guide (PDF 4MB)
Teachers: Get the guides

Watch the Reverse Selfie film

Digital distortion can damage self-esteem. Let's change that.

It's time to #UnfilterBeauty

Build self-confidence in a young person you know

Let’s make beauty a source of confidence, not anxiety. The Dove Self-Esteem Project is teaching young people how to be their most confident selves. Join us in educating 250 million young people by 2030.

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Dove Project #ShowUs

Project #ShowUs

70% of women don’t feel represented in media. We're partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

Discover more Project #ShowUs

Hello beautiful

When it comes to your body, love the one you're with

Beauty is an all-ages show

Every body is beautiful

Be your beautiful self