women
Let’s #KeepBeautyReal

Beauty in the AI age

Two decades ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real.

What kind of beauty do we want AI to learn?

‘The Code’
Dove is universally known for its commitment to representing and celebrating beauty in all its diversity. So what if we used this as the code to imagine real beauty?  Our new campaign, The Code, looks at the impact of AI on beauty, while celebrating the lasting legacy Dove has built.

It's time to #UnfilterBeauty
Dove Project #ShowUs
A GLOBAL REPORT

The Real State of Beauty

To mark 20 years since the ‘Campaign for Real Beauty’, Dove has conducted a sweeping study of beauty around the world. We spoke to 33,000 people across 20 countries. While there has been some positive change, the state of beauty in 2024 still isn’t pretty.

Project #ShowUs
Project #ShowUs
GENERATE REAL BEAUTY

/imagine a beautiful woman

AI doesn’t imagine beauty in a human sense, it simply reflects the way we talk about it. That’s why we want to shape the AI definition of beauty for the future, together.
To help set new digital standards of representation, we created the Real Beauty Prompt Playbook. Easy-to-use tips on how to create images that are representative of real beauty on the most popular generative AI programs, together with a glossary of terms to make your prompting more inclusive.

Real Beauty FAQs

Hello beautiful

When it comes to your body, love the one you're with

Beauty is an all-ages show

Every body is beautiful

Be your beautiful self