Image of a Black woman looking forward and standing in front of pink flowers

The Real State of Beauty

Dove has embarked on its most comprehensive study yet, to illuminate the state of beauty and its impact on women and girls around the world today.

  • DSEP logo

    2 in 5

    women would give up a year of their life to achieve their beauty ideals
  • Dove logo with globe icon

    2x

    as many women are more likely to sacrifice their intelligence for beauty compared to 20 years ago
  • The CROWN Act logo

    9 in 10

    Kiwi women and 8 in 10 Kiwi girls​ say they have been exposed to harmful beauty content on social media
Dove Project #ShowUs

The Real State of Beauty

“I truly believe that being beautiful comes from within, it is not about how you look on the outside but what is inside that counts. Embrace your inner self and it will show on the outside"​​

crown act matters

The Real Beauty Pledge

We are committed to take continued action to always feature real women, never models, and portray them as they are in real life, and help young people’s body confidence and self-esteem.

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.

Related articles