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Our Mission

The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. So far, we’ve reached over 60 million young people across 142 countries with self-esteem education. And we’re not stopping there. We want to reach 32,000 young people in New Zealand by the end of 2020, and a ¼ billion young people globally by 2030.

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Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realise their full potential. 

We’ve partnered with School Kit and other leading experts in the fields of psychology, health and body image. Together, we’ve created a programme of evidence based resources including parenting advice to help young people form healthy friendships, overcome body image issues and be their best selves.

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