Why is it that ‘the latest look’ is often nothing like people actually are in the real world? What look did you hanker after growing up? Trends may move on, but young people’s aspiration – and anxiety – is timeless.
If your child is chasing fashion and appearance trends, use our action checklist to show them that following fashion doesn’t have to mean changing who they are.
Nurture your child’s self-image
If your child is showing growing curiosity about style and appearance, nurture this experimentation rather than being afraid of it. The greater sense they have of their own style, the less they will look to outside influences.
Sonja, mum to 11-year-old Caitlin, agrees: “I think that giving kids the freedom to find their own style is essential. It’s one of the earliest forms of expression, creativity and personal choice they have.”
Share your own fashion mistakes
“When I think of some of my own haircuts and outfits over the years, I want to climb into a hole, but it’s all a part of growing up and finding out who you are,” laughs Sonja.
It’s normal – and harmless – for your child to experiment with looks and trends. Nurture their own sense of style and foster their creativity through self-expression. Remind them that the latest fashion for a certain body image will change and they needn’t be a slave to the current image of perfection.

Today’s trends, tomorrow’s cosmetic surgery problems
A shocking 47% of girls aged 11-21 believe the way they look holds them back, and two-thirds of those aged 17-plus think they are not pretty enough, according to Girlguiding UK's Girls' Attitudes Survey 2016 (PDF) (2.1MB)🔗. So it's perhaps unsurprising that so many girls consider drastically and permanently altering their appearance.
If your child seems drawn to the idea of cosmetic surgery, remind them that while trends for body features change, surgery is permanent. Discuss the possible health risks and dampen their curiosity by sharing photos of patients post-op, which may help them understand the pain and suffering involved.
To protect privacy we’ve changed the names of the people whose stories we tell on these pages. But the stories are genuine.
YOUR DAILY DOSE OF DOVE LOVE
I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."
YOUR DAILY DOSE OF DOVE LOVE
You aren’t meant to fade into the background."
YOUR DAILY DOSE OF DOVE LOVE
Your worth has nothing to do with your weight."
YOUR DAILY DOSE OF DOVE LOVE
It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."
YOUR DAILY DOSE OF DOVE LOVE
My beauty routine starts with embracing my own natural beauty and its uniqueness."
YOUR DAILY DOSE OF DOVE LOVE
Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."
YOUR DAILY DOSE OF DOVE LOVE
I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."
YOUR DAILY DOSE OF DOVE LOVE
I learned that beauty is from the heart, it’s all about kindness."
YOUR DAILY DOSE OF DOVE LOVE
I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."
YOUR DAILY DOSE OF DOVE LOVE
Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."
YOUR DAILY DOSE OF DOVE LOVE
I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."
YOUR DAILY DOSE OF DOVE LOVE
There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."
YOUR DAILY DOSE OF DOVE LOVE
Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."
YOUR DAILY DOSE OF DOVE LOVE
Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."
YOUR DAILY DOSE OF DOVE LOVE
I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."
YOUR DAILY DOSE OF DOVE LOVE
Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."