Your 5 step wavy, coily, and curly hair care routine

With this hair care hero, shampooing curly hair is easy. Our Scalp Care Shampoo gently removes product build-up, restores shine to your strands, and protects your scalp’s natural moisture barrier. It’s free from sulfates, parabens and dyes, and it’s made with hydrating plant-based squalane and aloe extract. Beautifully versatile, it’s a shampoo for curly hair that’s suitable for different types of curl pattern, and leaves you with clean, healthy-feeling hair.

Specially formulated to nourish and hydrate wavy, curly and coily hair, this conditioner provides slip for a quick comb-through. Plus, it nourishes and cares for your hair from within, building hair fiber strength and reducing breakage. Our system is free from sulfates, parabens and dyes, and it’s made with hydrating plant-based squalane and coconut oil. Perfect for your curly hair routine or wavy hair care routine, it leaves you with nourished, healthy-feeling, soft curls and coils.

If you want to restore dry, damaged hair – it starts at the root. This soothing serum works in harmony with your scalp’s microbiome to hydrate your scalp and reduce irritation. It’s free from parabens and dyes, and is made with plant-based squalane, Vitamin B3 and aloe extract. With every use, it cares for and protects your scalp's moisture barrier – a great addition to your scalp care routine, if you want a healthy-feeling, hydrated scalp.

Keep curly hair healthy with this step. Strengthening and nourishing as it works, our rich leave-in conditioner detangles and locks in moisture for 72 hours. It’s made with Vitamin B3 and jojoba oil, and free from parabens and dyes. With every use, it’ll nourish a range of hair textures, from looser curls to tight coils and protect them from future styling damage.

This indulgent curl cream, infused with jojoba oil and Vitamin E, adds weightless moisture and shine to leave you with velvety-soft hair. It’s free from parabens and dyes, and it’s made with jojoba oil and Vitamin E. Apply it generously to textured hair for the defined style you want.