How to care for ageing hair

How to care for aging hair

  • 1
    Replenish dry hair.

    Dryness is a common problem with aging hair: your scalp stops producing as much oil – the stuff that coats your hair and keeps it looking healthy and shiny as well as feeling soft. The best shampoo for aging hair would replenish this natural coat. Our Advanced Hair Series Vitality Rejuvenated Shampoo nourishes as it cleanses, helping to bring back fullness and give you thicker-looking hair

  • 2
    Bring back radiance.

    Since your hair has lost lipids, it’s likely to become dull and wiry (we never thought we’d see the day when we longed for greasy hair). The antidote? Using a conditioner for mature hair. It’ll bring back that youthful radiance, as well as increasing fullness

  • 3
    Give hair a boost.

    Because our hair becomes weaker as it ages, you might notice that it’s a lot more prone to breakage. Keep it looking polished and healthy with a product like Dove Style+Care Volume Mousse, which boosts fullness for fuller looking hair

  • 4
    Protect weak hair.

    Protecting weaker, aging hair from damage is more important than ever. Use a protection spray every time you use heat styling tools, and when you can, let your hair air dry instead of blasting it with the hairdryer

  • 5
    Lift at the roots.

    As hair ages it becomes thinner and can start to look flat. Use products that add fullness to help it stay looking volumized and healthy. A couple of pumps of Dove Advanced Hair Series Oxygen Moisture Root Lift Spray will help lift hair at the roots, giving it a much fuller, perkier appearance

  • 6
    Embrace the change.

    How you style your hair can work wonders for keeping it looking youthful. Blow drying it with a round brush (concentrating on those roots) will add heaps of volume and fullness. Maybe it’s an opportunity to think about the colour, too – skin lightens as we age and a lighter hair tone might suit it better. Your aging hair could just mark the start of a whole new you…