Skip to content
Try NEW Dove Whole Body Deo, 72h odour protection & skincare, everywhere
Find Dove Near You
Join The Dove Family
dove logo
  • See All

    • BROWSE TYPE
      • Beauty Bar
      • Body Wash
      • Body Scrub
      • Hand Wash
      • Hand Sanitiser
      • Bath Products
      • See All Bath & Body
    • BROWSE NEED
      • Relax
      • Sensitive Skin
      • Dry
    • BROWSE INGREDIENTS
      • Vitamin
      • Shea Butter
      • Coconut Butter
      • Lavender
    • Dove Plant Milk Body Wash

      Browse our plant milk collection

      Dove Plant Milk Body Wash and Bars
    • Browse Body Love Collection
    • Browse Serum Shower Collection

    • DISCOVER TYPE
      • Shampoo
      • Conditioner
      • Serum
      • Dry Shampoo
      • Hair Styling
      • Hair Masks
      • See All Hair
    • DISCOVER NEED
      • Dry Hair
      • Fine Hair
      • Damaged Hair
      • Color-Treated Hair
      • Curly Hair
      • Dry Scalp
      • Frizzy Hair
    • DISCOVER COLLECTIONS
      • Dove Hair Therapy
      • Dove CROWN Collection Hair Care
    • Take the Hair Quiz

      Discover your personal hair care routine

      Take the Hair Quiz
    • Discover Hair Damage Therapy Collection
    • Discover Intensive Repair Products
    • Discover Bond Strength Products

    • BROWSE TYPE
      • Dry Spray Antiperspirants & Deodorants
      • Stick Antiperspirants & Deodorants
      • Refillable Deodorants
      • See All Deodorant
    • BROWSE NEED
      • Sensitive Skin
      • Extra Dryness
      • Clinical Protection
      • Uneven Skin Tone
      • Fragrance Free
    • BROWSE COLLECTIONS
      • Advanced Care Antiperspirants
      • Aluminium-Free Deodorants
      • Clinical Protection
      • Vitamincare+ Deodorants
      • Whole Body Deodorants
    • Dove Whole Body Deodorants

      72h protection & skincare, everywhere

      Whole Body Deo
    • Antiperspirant vs. deodorant: What’s the difference

    • BROWSE TYPE
      • Cleansing
      • Hair Care
      • Deodorant
      • See All Men
    • BROWSE NEED
      • Fine Hair
      • Dandruff
      • Itchy Scalp
      • Sensitive Skin
    • BROWSE COLLECTIONS
      • Minerals + Sage
      • Mineral Powder + Sandalwood
      • Charcoal + Clay
      • Whole Body Deodorants
    • Dove+Men Care Whole Body Deo Range

      Find out the latest from Dove Men + Care, all in one place.

      Explore Dove Men + Care
    • Men’s shaving tips

    • BROWSE TYPE
      • Baby Bathing
      • Baby Skin Care
      • Baby Hair Care
      • See All Baby
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Hypoallergenic
      • Fragrance Free
    • BROWSE COLLECTIONS
      • Rich Moisture
      • Sensitive Moisture
    • Baby in bath with hands up next to a bottle of Baby Dove foaming wash

      Care for baby's sensitive skin and hair.

      Explore Baby Dove
    • 6 tips for healthy, soft baby skin
    • Baby Bathtime Tips & Advice

    • BROWSE TYPE
      • Hand & Body Lotion
      • See All Skin
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Very Dry Skin
    • 6 steps to firm and fabulous skin

      Beautiful, firm skin has the power to transform not just the way we look, but the way we feel.

      6 steps to firm and fabulous skin
    • how-to-bag-the-best-moisturiser

    Bath & Body

    • BROWSE TYPE
      • Beauty Bar
      • Body Wash
      • Body Scrub
      • Hand Wash
      • Hand Sanitiser
      • Bath Products
      • See All Bath & Body
    • BROWSE NEED
      • Relax
      • Sensitive Skin
      • Dry
    • BROWSE INGREDIENTS
      • Vitamin
      • Shea Butter
      • Coconut Butter
      • Lavender
    • Dove Plant Milk Body Wash and Bars

      Browse our plant milk collection

      Dove Plant Milk Body Wash and Bars
    • Browse Body Love Collection
    • Browse Serum Shower Collection

    Hair

    • DISCOVER TYPE
      • Shampoo
      • Conditioner
      • Serum
      • Dry Shampoo
      • Hair Styling
      • Hair Masks
      • See All Hair
    • DISCOVER NEED
      • Dry Hair
      • Fine Hair
      • Damaged Hair
      • Color-Treated Hair
      • Curly Hair
      • Dry Scalp
      • Frizzy Hair
    • DISCOVER COLLECTIONS
      • Dove Hair Therapy
      • Dove CROWN Collection Hair Care
    • Take the Hair Quiz

      Discover your personal hair care routine

      Take the Hair Quiz
    • Discover Hair Damage Therapy Collection
    • Discover Intensive Repair Products
    • Discover Bond Strength Products

    Deodorant

    • BROWSE TYPE
      • Dry Spray Antiperspirants & Deodorants
      • Stick Antiperspirants & Deodorants
      • Refillable Deodorants
      • See All Deodorant
    • BROWSE NEED
      • Sensitive Skin
      • Extra Dryness
      • Clinical Protection
      • Uneven Skin Tone
      • Fragrance Free
    • BROWSE COLLECTIONS
      • Advanced Care Antiperspirants
      • Aluminium-Free Deodorants
      • Clinical Protection
      • Vitamincare+ Deodorants
      • Whole Body Deodorants
    • Whole Body Deo

      72h protection & skincare, everywhere

      Whole Body Deo
    • Antiperspirant vs. deodorant: What’s the difference
    • BROWSE TYPE
      • Cleansing
      • Hair Care
      • Deodorant
      • See All Men
    • BROWSE NEED
      • Fine Hair
      • Dandruff
      • Itchy Scalp
      • Sensitive Skin
    • BROWSE COLLECTIONS
      • Minerals + Sage
      • Mineral Powder + Sandalwood
      • Charcoal + Clay
      • Whole Body Deodorants
    • Dove+Men Care Whole Body Deo Range

      Find out the latest from Dove Men + Care, all in one place.

      Explore Dove Men + Care
    • Men’s shaving tips

    Men

    Baby

    • BROWSE TYPE
      • Baby Bathing
      • Baby Skin Care
      • Baby Hair Care
      • See All Baby
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Hypoallergenic
      • Fragrance Free
    • BROWSE COLLECTIONS
      • Rich Moisture
      • Sensitive Moisture
    • Baby in bath with hands up next to a bottle of Baby Dove foaming wash

      Care for baby's sensitive skin and hair.

      Explore Baby Dove
    • 6 tips for healthy, soft baby skin
    • Baby Bathtime Tips & Advice

    Skin Care

    • BROWSE TYPE
      • Hand & Body Lotion
      • See All Skin
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Very Dry Skin
    • 6 steps to firm and fabulous skin

      Beautiful, firm skin has the power to transform not just the way we look, but the way we feel.

      6 steps to firm and fabulous skin
    • how-to-bag-the-best-moisturiser
  • Our Mission

    See All

      • #NewYearsUnresolution
      • Project #ShowUs
      • Dove Choose Beautiful
      • Real Beauty Productions
    • Two women smiling together

      Real and Inspirational Stories

      Beauty Portraits

      • Dove Self-Esteem Project
      • Girl’s Self-Esteem Project #HourWithHer
      • Help make every girl a #ConfidentGirl
      • #DetoxYourFeed with the Dove Self-Esteem Project
      • The Selfie Talk: Social media and self-esteem
      • Young Children #Blippi
      • DSEP Women
    • two women looking at each other

      8 in 10 youth mental health specialists say social media is fueling a mental health crisis.* Join us on our mission to make social media a more positive place by writing to your local MP and helping us safeguard our children from the impact of social media on mental health.

      PNG Standing up to Protect Kid's Mental Health

      • Cruelty-Free Real Beauty
      • Care for the Planet: Our plastic mission
      • #WouldYouSwitch? Be part of the biggest Dove trial ever
      • VitaminCare + Deodorant Stick
    •  Care for the Planet: Our plastic mission

      We are committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste – reducing our use of virgin plastic by 50% (against a 2019 baseline) saving at least 9,000 tonnes a year.

      Care for the Planet: Our plastic mission
      • #NewYearsUnresolution
      • Project #ShowUs
      • Dove Choose Beautiful
      • Real Beauty Productions
    • Two women smiling together

      Real and Inspirational Stories

      Beauty Portraits
      • Dove Self-Esteem Project
      • Girl’s Self-Esteem Project #HourWithHer
      • Help make every girl a #ConfidentGirl
      • #DetoxYourFeed with the Dove Self-Esteem Project
      • The Selfie Talk: Social media and self-esteem
      • Young Children #Blippi
      • DSEP Women
    • two women looking at each other

      8 in 10 youth mental health specialists say social media is fueling a mental health crisis.* Join us on our mission to make social media a more positive place by writing to your local MP and helping us safeguard our children from the impact of social media on mental health.

      PNG Standing up to Protect Kid's Mental Health
      • Cruelty-Free Real Beauty
      • Care for the Planet: Our plastic mission
      • #WouldYouSwitch? Be part of the biggest Dove trial ever
      • VitaminCare + Deodorant Stick
    •  Care for the Planet: Our plastic mission

      We are committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste – reducing our use of virgin plastic by 50% (against a 2019 baseline) saving at least 9,000 tonnes a year.

      Care for the Planet: Our plastic mission
      • Dove Holiday Treats
  • Tips & Care

    See All
    • Skin Cleansing & Care
      • Cleansing
      • Skincare Routines
      • Underarm Care
      • All Skin Articles
    • Hair Care
      • Damaged Hair Care
      • All Hair Articles
    • Men’s Care
      • Skin
      • Hair Care Tips
      • Underarms
      • Daily Routines
      • Dove Men+Care New Body Wash
      • All Men’s Articles
    • Parents & Kids
      • Infant & Baby Care
      • Kids & Teens Care
      • Parenting
      • All Parents & Kids Articles
    • Take the Hair Quiz

      Discover your personal hair care routine

      Take the Hair Quiz
    • Women applying lotion in bed

      Build your everyday #SelfCare routine

      Take the Self-Care Quiz

Dove Legacy

Dove Legacy

Is feeling beautiful something we can inherit? We all remember how hard it was being young. Along with all the other trials of growing up (fighting with siblings, being forced to eat broccoli, math), the pressure to look beautiful and fit in seemed more important than ever.

27/09/2015

Today 71 percent of girls around the world feel pressure to be beautiful,* at a time when they should be at their most carefree.

 

But caring about the way we look is not something we are born with: we often learn it from the women around us. And chances are, you’re a role model even if you haven’t realized it. Though more than half of girls say their mom is their number one role model, a young girl has an average of three female role models in her life.** So whether you’re a mom, an aunt, a neighbour, coach or family friend, you have the opportunity to make a difference to her self-esteem. All it takes is some positivity.

 

So this is a call to arms for women everywhere: see the beauty in yourself, express it with confidence, and the girls watching you are likely to emulate it. Empowering the women of tomorrow is down to us – and the positive beauty legacy we leave them.

 

To help inspire women everywhere, we created Dove: Legacy, a Dove video that reveals the opportunity all women have to make their beauty legacy a positive one for the next generation. We asked moms and their young daughters (7-10 years old) to individually write two lists: what they like about their bodies and what they don’t. What did we discover? Well we won’t spoil it for you, but let’s just say that the two lists were remarkably similar… 

We hope our film Dove: Legacy will show that all women have a role to play in inspiring the next generation to be confident and feel beautiful, by making sure their own beauty legacy is a positive one.  After all, the way she feels about her beauty often starts with how you feel about yours. Will you share who you #FeelBeautifulFor?

 

Empowering the next generation – the Dove Self-Esteem Project

Dove is committed to helping girls everywhere improve their body confidence and self-esteem. Through the Dove Self-Esteem Project we’ve developed a self-esteem website for parents of girls aged 7-17 who want to help their daughters through the turbulent teen years, when feelings about beauty are developing. We’ve also created self-esteem teaching resources that tackle these issues in a classroom setting, and a youth leaders guide, packed full of activities any mentor can do with a group. Through our global partnership with the World Association of Girl Guides and Girl Scouts we’ve created a special badge program called ‘Free Being Me’ that is now available across the world. 

It’s our aim to reach 250 million young people with self-esteem building education by the end of 2030. We’re well on our way – we’ve reached more than 82 million so far – but there are many more girls to reach. Will you help us? 

 

* Dove Girls’ Self-Esteem Research 2010 and 2013

**Dove Global Research: The Real Truth About Beauty: Revisited


TAGS:

  • archive
  • archived campaigns
  • brand mission
  • campaign homepage
  • real beauty

Related articles

  • Women Get Told
    ARTICLE
    Women Get Told
    Blondes have more fun... Smile more... From an early age women are exposed to statements and clichés, masked as advice, that dictate how we should look if we want to be accepted.
  • My Beauty My Say
    ARTICLE
    My Beauty My Say
    Discover more about the My Beauty My Say campaign
  • Dove Jessica
    ARTICLE
    Jessica
  • Dove Heather
    ARTICLE
    Heather
SEE ALL ARTICLES

Stay in Touch

Sign up and be the first to know about exciting offers, product updates and more from Dove and other Unilever brands. For further information, please refer to our Privacy Notice.

SIGN ME UP
Baby Dove
Men+Care
Kids & Teens
About Dove
FAQs
Contact Us
Where to Buy
What's in Our Products
Accessibility
Privacy
Terms of Use
Sitemap
Do Not Sell or Share My Personal Information

FOLLOW US ON

facebook
twitter
instagram
youtube
  • LANGUAGE

    View this site in French

    LOCATION

    Canada Canada
Dove logo
unilever logo

© {{dynamicYear}} Unilever

This website is directed only to Canadian consumers for products and services of Unilever Canada Inc. This website is not directed to US consumers or any other consumer outside Canada.

All trademarks displayed on this website are owned by Unilever Canada Inc. The unauthorized use of any trademark on this website is strictly prohibited

Copyright © 2025 Unilever. All rights reserved. All copyright and other intellectual property rights in all text, images, sound, software and other materials on this site are owned by Unilever and its affiliated companies or are included with the permission of the relevant owner. References to affiliates or affiliated companies shall include all members of the Unilever Group.