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Dove x Nike: Building body confidence in sports

Dove x Nike: Building body confidence in sports

45% of teenage girls are quitting sports – and body dissatisfaction is the #1 reason why. We teamed up with Nike to launch the ‘Body Confident Sport’ program to reach girls everywhere. Join us to help boost girls’ body confidence in sports.

Body Confident Sport is a specialized programme proven to boost girls’ body image in sports. In partnership with Nike and world-renowned academic experts at the Centre for Appearance Research and Tucker Center for Research on Girls & Women in Sport, we developed an industry-leading, evidence-based program to boost girls’ body confidence and help them thrive in sports.

This in-person program is aimed at 11 to 17-year-old girls and delivered by coaches in physical education classes and after-school programs. It includes three in-person body confidence coaching sessions, delivered by coaches to girls.

Since 2004, Dove has been working to arm the next generation with tools to build body confidence and self-esteem so that no young person is held back. As the world’s leading provider of self-esteem and body positivity education for girls, we have a responsibility to support girls wherever their self-esteem is at stake. We are proud to team up with Nike to support girls in sports, to make it a place where they can thrive and feel like they belong.

Building body confidence in sports

Share our body confidence resources with a coach

Introducing Body Confident Sport – our external partner website that features a set of evidence-based downloadable tools for sports coaches. Support our goal of building girls’ body confidence through in-person coaching that helps with promoting positive body image in athletes and encourages girls to stay in sports. Click to copy the link and share it with your child’s coach by email, text or social media.

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Unwanted attention is never her fault

It’s never her fault: Make her coach aware of any issues. Remind her that capability isn’t defined by appearance.

Any body can be an athlete

Reassure her: Show her diverse female athletes. Enjoying sports is for all body types.

Enjoyment over appearance
Enjoyment over appearance
Enjoyment over appearance

Create body talk free zones: Remind her that her sporting enjoyment is completely unrelated to her appearance. 

Avoid comparisons

Remind her: Avoid social comparisons and focus on her abilities.

Has is become about her body?
Has it become about her body?
Has is become about her body?

If sports has become about changing her body’s appearance: Remind her that sports should be a source of friendship, fun and achievement.

Discover more about our work with Nike

Building body confidence in sports

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