When you become a parent for the first time, everything is new. It’s easy for the amount of information and opinions thrown at you to cause anxiety – in fact, 73% of Canadian mothers told us they feel overwhelmed by the amount of information and advice there is on how to be a parent. On the other hand, 98% of Canadian women said they feel that they instinctively know what’s best for their child. That’s why we want to help you to have confidence in your choices, follow your intuition and, above all, look after your baby the best way you know. And that goes for your way of taking care of their delicate skin and hair care, too.
Using our baby products that care for your baby’s delicate skin is a caring way to do it your way. Our mild and hypoallergenic baby products are even suitable for looking after your newborn. Whatever choice you make, we are with you every step of the way.