65 years of Dove Beauty Bar

Our iconic Beauty Bar needs no introduction. This year, we’re celebrating its 65th Anniversary – that’s 65 years of caring for you and your beautiful body. With the same signature ¼ moisturizers and the same skin-softening magic, every nourishing bar we’ve created has been sulfate-free, paraben-free, and kind to your skin’s microbiome. Join us in celebrating this milestone with our community online.

"Since we launched our Beauty Bar 65 years ago, so much has changed, but our moisturizing bar has always given you the same care."

Watch the reel

"Our amazing community loves our Beauty Bar just as much as we do, and they’re helping us celebrate its 65th anniversary. ”

See it for yourself

"With our 1/4 moisturizing cream and with a luxuriously silky lather, our Beauty Bars are the simplest way to get softer, smoother skin.”

See it in action

"From relaxing lavender oil and chamomile to tropical mango butter and almond butter – there are so many Beauty Bar scents to choose from. Which one have you got your eye on?"

Choose your fave

"We might be biased… But every bathroom needs a Beauty Bar."

Find out why

"Four things you didn’t know about our iconic Beauty Bar."

Watch the TikTok

Our Beauty Bar vs a standard soap bar

Cleanses like a soap bar, cares like a moisturizer for ultimate skin nourishment – our world-famous beauty bar is truly unique.

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Which Dove Beauty Bar is best for you?

Every Beauty Bar formula is completely unique. Whether you want to soothe irritated skin, purify oily skin, or level-up your dry skin care routine, we’ve got something for everyone.

Find your perfect match