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Dove Real Cost of Beauty campaign

What is the cost of toxic beauty standards?

New research from Dove reveals that appearance hate and discrimination caused by toxic beauty standards is a public health crisis that costs Americans more than $500 billion per year*.



*Study conducted by Dove, in collaboration with Deloitte Access Economics, and researchers from the
Strategic Training Initiatve for the Prevention of Eating Disorders: A Public Health Incubator (STRIPED) at the Harvard Chan School of Public Health.

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