*Study conducted by Dove, in collaboration with Deloitte Access Economics, and researchers from the
Strategic Training Initiatve for the Prevention of Eating Disorders: A Public Health Incubator (STRIPED) at the Harvard Chan School of Public Health.
What is the cost of toxic beauty standards?
New research from Dove reveals that appearance hate and discrimination caused by toxic beauty standards is a public health crisis that costs Americans more than $500 billion per year*.
The Real Cost of Beauty: A Dove Film
Body dissatisfaction and appearance-based discrimination cost young people their self-esteem and their health – and can even cost their lives. Dove invited them to share their stories.
Watch the film
Pennie's story
"I was severely bullied in school because of my weight. I was called horrible names, and I would get picked last for sports teams. If I told people I was trying out for something, they would laugh at me.”
Watch the film
Discover The Real Cost of Beauty Report
Discover the real cost of body dissatisfaction and appearance-based discrimination in the ‘Real Cost of Beauty Ideals’ – a groundbreaking new report from Dove.*
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Our commitments to end appearance hate
The Dove Self-Esteem Project is working alongside youth activists, researchers, experts and likeminded organizations on their mission to build body confidence and fight the toxic beauty standards fuelling appearance hate and discrimination.