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Yes. Globally, Dove does not test on animals and is certified Cruelty Free by PETA.
Hair Assurance Frequently Asked Questions
Product questions
There are nine products in our Hair Therapy collection, each tailored to specific hair needs. These include:
Dove Hair Therapy Strength & Fullness Boost (Shampoo and Conditioner)
Dove Hair Therapy Rescue & Protect (Shampoo and 1 Minute Serum + Conditioner)
Dove Hair Therapy Hydration Spa (Shampoo and Conditioner)
Dove Hair Therapy Breakage Remedy (Shampoo, Conditioner and Leave-On Treatment)
Dove Hair Therapy Dry Scalp Care (Shampoo
Conditioner and Leave-On Treatment)
Dove Hair Therapy Glow Restore (Shampoo and 1 Minute Serum + Conditioner)
Dove Hair Therapy 7-in-1 Miracle Mist
Dove Hair Therapy Brilliant Gloss Repair + Ceramide Serum
Dove Hair Therapy blends our hair care expertise with skin-care-inspired ingredients. The range is infused with ingredients such as amino serum, ceramide, peptide, retinol, and vitamin C. Think of it as skin care for your hair. Why? These ingredients are known to have multiple benefits for both your skin and hair, such as helping to strengthen your hair and restore its natural radiance by nourishing hair fibers at the cellular level. With our 60+ years of innovation in nourishment and care, Hair Therapy delivers best in class results and allows you to treat your hair as you style it.
Dove Hair Therapy delivers similar functional benefits to your hair care routine – such as nourishment and repair – that a high potency skin care routine formulated with ingredients like ceramide, peptide and Vitamin C might deliver. For example, the Rescue & Protect Shampoo and 1 Minute Serum + Conditioner with ceramide + peptide, system provides internal strengthen and visible external repair. The combination of ingredients works internally and externally on the hair fiber.
Dove Hair Therapy delivers similar functional benefits to your hair care routine – such as nourishment and repair – that a high potency skin care routine formulated with ingredients like ceramide, peptide and Vitamin C might deliver. For example, the Rescue & Protect Shampoo and 1 Minute Serum + Conditioner with ceramide + peptide, system provides internal strengthen and visible external repair. The combination of ingredients works internally and externally on the hair fiber.
Yes, there are nine products in the range and each one has been specially formulated to care for different hair needs.
Dove Hair Therapy Strength & Fullness Boost is a sulfate-free shampoo and conditioner duo, that works to strengthen hair and instantly restore hair volume, for visibly fuller hair.
Dove Hair Therapy Rescue & Protect is a sulfate-free shampoo and dual chambered conditioner + serum duo that targets damaged hair concerns, this system strengthens internal hair bonds, and seals split ends, resulting in 10x stronger hair (*system compared to non-conditioning shampoo).
Dove Hair Therapy 7-1 Miracle Mist with Vitamin C and Amino Serum is a multitasking spray that works in seven ways. It visibly repairs damaged hair, strengthens brittle locks, helps nourish hair and is great for detangling hair. It also helps to control frizz, restores shine and is perfect for air-dried and blow-dried hair.
Dove Hair Therapy Brilliant Gloss & Repair with Ceramide Serum is formulated to help seal split ends and boost visible shine. It’s the perfect hair serum to have on hand for damaged or color-treated strands.
Dove Hair Therapy Glow Restore Shampoo & 1 Minute Serum + Conditioner is great for reviving dull, unmanageable strands, and leaving hair radiant, smooth, and easy to style.
Explore the range and find the perfect product for your hair needs.
Our Rescue & Protect duo strengthens hair from the inside AND the outside, while the ingredients work together to help strengthen the internal bonds, and the conditioning actives help protect the outside hair fiber by providing slip. The result? Easy detangling and less breakage.
Hair Therapy is specially designed to care for and target different hair needs. Every product is suitable for all hair types, including textured hair.
All Hair Therapy shampoos, conditioners and treatment products are priced within the range of $6.99 (although this may vary depending on the retailer).
You can buy Dove Hair Therapy in-store and online at major retailers like Walmart, Target, and Kroger.
Yes, Dove Hair Therapy shampoos are sulfate free and the conditioners are paraben free.
Yes, the 13.5oz shampoo and conditioner bottles are made with 70% recycled materials, and the 3.38oz treatments are made with 100% recycled materials.
Yes, once empty, follow the How2Recycle label on the back of pack or visit www.how2recycle.info for helpful recycling tips and guidance.
Hair Assurance Program
Starting April 19th, 2022, through April 26th, 2022, consumers that buy any two Dove Hair Therapy products in store or online at Walmart, Target or Kroger are eligible for the chance to receive Hair Assurance– courtesy of Dove Hair Therapy and leading insurance provider, Progressive.
Once purchased, consumers can visit Dove.com/HairAssurance and upload a photo of their physical receipt or digital screengrab of .com order confirmation from Walmart, Target, or Kroger for proof of a Dove Hair Therapy product purchase to be entered for the chance to receive Hair Assurance. Visit Dove.com/HairAssurance to learn more.
How to enter by mail
Consumers also have the option to apply via mail-in entry. Mail-In entries must be postmarked by April 26, 2022, and received by May 3, 2022, to be eligible for the random drawing. Visit Dove.com/Hair Assurance to learn more.
To enter without making a Qualifying Purchase, on a plain 3x5 piece of paper, hand print your first and last name, full address, date of birth, phone number (including area code), and email address and mail your entry in an envelope with proper first-class postage affixed to: Dove x Progressive Hair Assurance Sweepstakes, P.O. Box 7765, NY 11775-7765. Visit Dove.com/HairAssurance to learn more.
One week after the submission window closes, Dove Hair will randomly select 2,000 winners to receive Hair Assurance out of the pool of all online and mail-in entrants.
During the first week of May, these selected recipients will receive a notification email with a personalized digital Hair Assurance Card and instructions to redeem their $100 gift card.
Through December 31st, 2022, Hair Assurance recipients can redeem $100 on Dove.com/HairAssurance. This $100 can be used at your next salon visit to help fix a hair mishap. To redeem, please provide your Hair Assurance ID number and details on your hair damage concern.
While Dove Hair Therapy protects from daily styling damage, it can’t protect against the damage of all hair fails (like deciding to cut your own bangs or poorly dying your own hair). That’s why we’re extending our protection a little further. Examples of hair mishaps include heat styling gone wrong or burnt hair, unflattering haircuts, boxed dye disasters, bleach damage, chemical damage, and more.
Starting mid-May through December 31st 2022, Hair Assurance recipients can redeem $100 on Dove.com/HairAssurance. After December 31st 2022, Hair Assurance can no longer be redeemed.
Hair Assurance is “single use” and can only be redeemed one time.
Hair Assurance is available in limited quantity and only available while supplies last.
You can reach out to our customer care team via telephone at 1-800-761-3683 or contact us online. Please allow 72 hours for a response.
Progressive Partnership
It was important to us that we partner with a company that would give our consumers that added confidence and peace of mind.
Hair Assurance is not an insurance product or an endorsement of any insurance product or insurance company. Dove and our affiliates aren’t insurance agents, brokers, producers, or insurers, and can’t provide advice concerning any actual insurance product or company. Progressive also doesn’t offer actual hair insurance.
The concern of a #HairFail is real – even for the bravest styler. Dove and Progressive want all women to feel empowered to style with complete confidence.