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Dove Men+Care Commit to Care Now

Our commitment to C.A.R.E. (Care about Racial Equity)

Misrepresentation of Black men in media and culture is hurtful and harmful. That’s why we’ve partnered with the National Basketball Players Association (NBPA) to change the way the world sees and treats Black men.

It's time to challenge dangerous stereotypes and depictions of Black men so we can create a world that cares for, supports, respects and protects their lives – in every way. 

Read on about how we are championing racial equity with our Commit To C.A.R.E. Now initiative.

Why C.A.R.E?

The Commit to C.A.R.E. (Care About Racial Equity) Now initiative showcases, honors and celebrates the humanity and care of Black men while addressing a number of issues such as:


  • Public safety in all communities 

Advocating for policies that advance public safety in all communities. We’re backing efforts to end racial profiling and change the culture of trust between the police and Black communities, which is why we support the petition to pass the George Floyd Justice in Policing Act of 2020 (H.R. 7120). 


  • Equipping the Next Generation

Supporting player-led initiatives to impact Black youth across the country. We are working closely with players that provide resources, mentorship and guidance to help close racial equity gaps and support the next generation in reaching their full potential with:


  1. Chris Paul’s Club 61, an organization dedicated to building tomorrow’s leaders via quarterly enrichment events.
  2. Aaron Gordon’s CODE ORLANDO, which provides high school students at Title 1 schools computer science & engineering education.
  3. Donovan Mitchell’s SPIDACARES Foundation, which is dedicated to helping kids and their families in need.
  4. Jaylen Brown’s 7uice Foundation, which is dedicated to positively affecting the lives of “at risk” children and young adults through educational, athletic and social programs.
  5. Danny Green’s Inside the Green Room Podcast, which was created for the greater good of our communities, talks about everything from sports to social justice.


  • Accurate portrayals in the media 

Systemic change requires long-term commitment and action to eliminate the harmful ways that Black men are portrayed in media and culture. Dove Men+Care has been committed to shattering stereotypes about what it means to be a man and is devoted to building an equitable and just world that cares about Black men and shows how they care. We’re working to help end racial discrimination by changing the way the media industry portrays Black men, and therefore the narrative surrounding Black men and boys.


As our sons, brothers, fathers, friends, neighbors and teachers, NBPA members are committed to using their voices and platforms because they care. We are determined to show that we care, too.


Who is the NBPA?

The National Basketball Players Association (NBPA) is the union for current professional basketball players in the NBA. The NBPA's mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who transcend sport and society globally. Inspired by the calls for racial and social justice and actions taken by the members of the NBPA, our mission is to highlight equity in sports to help change the way society perceives Black men. 

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