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Dove Men+Care Campaigns

Our campaigns

From mental well-being to being positive male role models, we’re taking action to help men and dads care for themselves, each other and the people they love. 

Learn more about our campaigns and how together we can inspire real, lasting change for men and society. Because when self-care for men becomes a daily practice, everybody benefits.


The role of a father: Explained by dads
The role of a father has evolved over generations, but we still have a lot of work to do. Here’s what 8 dads learnt from their fathers about the power of care.
Parental leave for fathers: 6 benefits
From supporting your partner to being a more confident caregiver, here are six dad and science-backed reasons why parental leave for fathers is so important.
Paternity leave advice from real dads
Paternity leave for fathers isn’t a right for every dad, so you might be wondering what to expect. Here’s some advice for first time dads, from dads.
#DadsCare Hub: Our guide to fatherhood
Our #DadsCare Hub has all the tips and how-to videos you need on how to be a good father. Created by dads for dads, this is fathers helping fathers at its best.
Read more #DadsCare Hub: Our guide to fatherhood
Download Dads (They Care A Lot)
Looking for free books for dads with an inspirational message? We collaborated with Keith Negley to write a bedtime story that teaches us all the power of care.
DADS: Our modern fatherhood documentary
We’re proud to partner with Imagine Documentaries on DADS – a powerful movie abouts dads from Bryce Dallas Howard and her own father, producer Ron Howard.
How we’re championing paternity leave
Find out how we’re championing paternity leave, and why it’s needed
‘Care Leads to Care’
Read stats and tips from our survey. When men care, society benefits.
Read more ‘Care Leads to Care’
What to do on paternity leave: 6 tips
What should a new dad expect? One of the best ways to prep for paternity leave is to listen to the men who’ve been there. Here’s what six dads want you to know.
5 steps to ask for paid paternity leave
Inspired by Josh Levs’ book, All In, here are five steps to asking for paternity leave, so you can care for your little ones every step of the way.
Join the fight for racial equity
Learn how you can help us fight false stereotypes and take action for racial equity with our celebrate Black dads campaign and other pledges and initiatives.
Our commitment to C.A.R.E. (Care about Racial Equity)
Find out how we’re committed to ending negative stereotypes towards Black men
Read more Our commitment to C.A.R.E. (Care about Racial Equity)
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