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Image of a Black woman looking forward and standing in front of pink flowers

 

Hit or Miss.

We put our most awarded hair repair mask of
2025* to the test of the most honest
community: Reddit..

  • Co-created with dermatologists
  • All about ingredients
  • Benefits you can feel
  • test
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TO THE NEXT 20 YEARS

Our vow to

real beauty

1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated. The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever.

That's why Dove is renewing its vow to champion real beauty, with a commitment to never using AI to create or distort women's images.

The Real Beauty Pledge

How we’re bringing transparency

WATCH VIDEO
Cleansing routines for beautiful skin

We're on

a mission

Our goal is to dismantle the culture of body shaming and help girls stay confident and joyful while playing sports.

  • Girl smiling holding a football between her feet on a football field
  • A mother and son smiling together.
  • An animation of a gaming avatar with textured orange hair. Behind the avatar are two other avatars; one with textured braided hair and the other with textured hair in bantu knots
  • girl with hair
    DOVE CARE
    Hair discrimination in the workplace

    We’re partnering with LinkedIn to end race-based hair discrimination at work.

  • image of dad and a son
    DOVE CARE
    Paid Paternity Leave

    Join the movement to give dads the time to bond with their babies from the very start.

  • women standing
    DOVE CARE
    Project #ShowUs

    Discover the world’s largest commercial photo collection offering a more inclusive vision of beauty.

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Baby Dove Rich Moisture Tip to Toe Wash 13 oz packshot

Rich Moisture Hypoallergenic Wash
body wash
Baby Dove Calming Nights Tip to Toe Wash 13 oz packshot

Calming Moisture Night Time Wash
body wash
Baby Dove Melanin-Rich Skin Nourishment Body Wash 13 oz packshot

Melanin-Rich Skin Nourishment Baby Wash
body wash
SEE ALL PRODUCTS

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.