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Music Video:
#MyHairAMiModo
To kick off #MyHairAMiModo, Dove partnered with Li Saumet of Bomba Estéreo to re-record the band's anthemic hit song, "Soy Yo," with an updated message and music video that speaks directly to hair self-expression, encouraging all generations to celebrate the unique hair that makes them, them. To accompany this revamped anthem, Dove is releasing a new music video featuring footage of Bomba Estéreo and the star of the original "Soy Yo" music video, Sarai Gonzalez.
Behind The Scenes
A group of powerful female artists is coming together for #MyHairAMiModo. Take a look behind the scenes.
Behind the scenes:
Re-record of Bomba Estereo's hit song "Soy Yo"
"The #MyHairAMiModo campaign and our collaboration with Dove are very much what Bomba Estéreo is about," shared Li Saumet, lead singer of Bomba Estéreo. "The updated verses are about being genuine, being original and above all else, accepting and celebrating yourself as you are. The connection was very organic for me because I often experiment with my hair to express myself and my personal style. It's important for brands like Dove to elevate the pressures Latina women face when it comes to their hair because the more we talk about it, the more possibilities there will be for positive change."
Join the
#MyHairAMiModo initiative
Dove invites Latinas everywhere to join the #MyHairAMiModo conversation on TikTok or Instagram to the tune of the updated "Soy Yo" by sharing their hair story and tagging #MyHairAMiModo and @Dove.
