Dove Baby Community Care Grants Official Rules

NO PURCHASE NECESSARY. ENTRANTS MUST BE LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OVER AS OF DATE OF ENTRY, WHO ARE EMPLOYED BY AN ELIGIBLE ORGANIZATION, AS DEFINED BELOW.

 

PRIZES AWARDED ONLY TO ELIGIBLE ORGANIZATIONS.

 

1.    Contest Period: The Dove Baby Community Care Grants Program (the “Contest”) begins at 10:00 a.m. Eastern Time (“ET”) on November 9, 2026 and ends at 11:59 p.m. ET on December 11, 2026 (the “Contest Period”).

2.    Eligibility: Entrants must be legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older as of date of entry, and are employed by an Eligible Organization, as defined below (“Entrant”). Prizes are awarded only to Eligible Organizations, not to Entrants. Officers, directors, and employees of Conopco, Inc., d/b/a Unilever  (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), Daniel J. Edelman, Inc., and each of their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (all such individuals and entities collectively referred to herein as the “Released Parties”), and each of their respective shareholders, directors, officers, members and agents and their immediate family members (spouses, parents, children, and siblings and their spouses) and/or those living in the same household of each, are not eligible to participate or win. Void where prohibited by law and subject to all federal, state and local laws.

Eligible Organization Definition: For the purposes of this Contest, an Eligible Organization is defined as an organization that:

• Is a nonprofit organization based in the 50 US/DC and is recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code and is not a private foundation, or operates under fiscal sponsor that is recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code, is not a private foundation, and has sponsored the Eligible Organization’s program for at least one year
• Operates within the 50 US/DC, delivering local or regional services
• Delivers programming that has a primary or significant focus on supporting postpartum individuals and families through direct services and/or capacity-building models within one or more of the eligible service categories listed below*
• Is able to demonstrate measurable impact in the communities they serve
• Demonstrates a commitment to serving historically underserved or marginalized populations experiencing disproportionate maternal health outcomes, including but not limited to under-resourced, rural, and low-income communities
• Seeks to use funds to expand the effectiveness, scale, and/or reach of their postpartum care programming
• Has an annual operating budget of $2,000,000 or less.

Private foundations are not Eligible Organizations.

Note: Eligible Organizations must be able to provide documentation reasonably requested by Sponsor to verify its eligibility, including an IRS determination letter evidencing tax-exempt status under Section 501(c)(3) of the Internal Revenue Code. Organizations operating under a fiscal sponsor must be able to provide the fiscal sponsor's IRS determination letter and documentation evidencing the fiscal sponsorship relationship.

*Eligible Service Categories: Non-clinical support services that promote the physical, emotional, and practical wellbeing of parents and their families during the first year following birth, such as:

• Doula Support: Including but not limited to birth doula services, postpartum doula services, full-spectrum doula care.
• Lactation Support: Including but not limited to organizations offering International Board Certified Lactation Consultant (IBCLC) visits/services, Certified Lactation Counselor (CLC) services, Breastfeeding peer counseling, Virtual lactation support.
• Sleep Support: Including but not limited to certified infant sleep consultant services, newborn care specialist overnight support, sleep education and planning services.
• Mental Health & Emotional Wellness Support: Including but not limited to perinatal mental health support and counseling, perinatal mood and anxiety disorder peer support, mindfulness and stress reduction programs for new parents, postpartum adjustment coaching.
• Physical Recovery Support: Including but not limited to pelvic floor physical therapy, postpartum fitness and recovery programs, postpartum massage therapy, bodywork practitioners specializing in postpartum recovery.
• Community & Practical Support: Including but not limited to postpartum meal services or meal prep support, newborn care education classes, parent support groups and circles, home visiting and family support programs, and online support groups/forums.
• Additional Resource Support: Including but not limited to short-term childcare services to enable access to postpartum appointments or self-care, essential baby supplies and products (diapers, formula, safe sleep items), and other services that address the practical resource barriers that often prevent postpartum individuals from accessing care or meeting basic needs during the critical fourth-trimester period.

Eligible Program Models:

• Direct Service Delivery: Programs that provide postpartum care services directly to individuals and families.
• Workforce Development / Capacity-Building: Programs that train, equip, or support postpartum care providers (e.g., doulas, lactation consultants, community health workers, clinicians), where there is a clear and credible pathway to impact on communities served.

3.    How To Enter for your Eligible Organization: During the Contest Period, Entrant can enter the Contest on behalf of their Eligible Organization by visiting https://www.dove.com/us/en/baby/more-from-baby-dove/about-baby-dove/maternal-health-grant-application.html (the “Site”).        Once on the Site, Entrants must follow the on-screen instructions to download and complete a PDF version of the application to enter (“PDF Application”). Once the PDF Application is complete, Entrants can return to the Site and complete and submit the online application, including uploading the PDF Application, as well as a signed acknowledgment from the Eligible Organization’s fiscal sponsor confirming the relationship and willingness to manage the grant on behalf of the Eligible Organization if determined a Grand Prize winner (if applicable) (the "Entry"). As part of the Entry, Entrant will be required to provide information about the Eligible Organization, including, but not limited to, its mission, programs and services, community served, postpartum care programming, organizational capacity, proposed use of grant funds, contact information, and certifications regarding eligibility.

All required fields must be completed, and all short-answer responses must comply with the applicable minimum and maximum character counts specified within the PDF Application. Entries that are incomplete, do not comply with these Official Rules or the instructions on the Site, or are submitted outside the Contest Period are void and will not be eligible for judging. Limit one (1) Entry per Eligible Organization and limit one (1) Entry per Entrant during the Contest Period. Entries must be written in English. All Entries must be received by 11:59 p.m. ET on December 11, 2026.

4.    Entry Requirements: In addition to the Eligibility Requirements discussed above, each Entry must meet the following “Entry Requirements”: (i) the Entry must be the submitting Entrant’s original, previously unpublished work and not feature or focus on any copyrighted material, logos or trademarks that are owned by third parties and (ii) Entry must not include any content that is deemed by the Sponsor to be obscene, pornographic, libelous, or are otherwise objectionable.  Entrants and all submitted Entries must be in keeping with Sponsor's image as determined by Sponsor, in its sole discretion, or Entry will be disqualified from the Contest. The Entry must not disparage persons or organizations associated with Sponsor or reference any of Sponsor’s competitors.

5.    Random Drawing/Grand Prize-Winning Eligible Organization Determination:

Random Drawing: On or about December 15, 2026, forty (40) Entries will be randomly selected from among all eligible Entries received. Drawing will be conducted by an independent judging organization whose decisions are final and binding on all matters related to the drawing. The odds of being selected in the random drawing depend on the total number of eligible Entries received.

Grand Prize-Winning Eligible Organizations Determination: The forty (40) Entries selected in the random drawing will be judged by a panel of judges, determined by representatives of the Released Parties (“Judges”) on or about January 4, 2027 to determine ten (10) Grand Prize-winning Eligible Organizations (each a “Grand Prize Winner”). Entries will be judged based on the following criteria:

 

The criteria outlined above will be collectively known as the judging criteria (the “Judging Criteria”).  Ties will be broken for any tied Entries using the score for “Community Need & Culturally Relevant Focus” only. Judges’ decisions are final with respect to all matters relating to the judging and are not subject to challenge. By participating, Entrants and if the Entrant does not have the signing authority, their Authorized Representatives of Eligible Organizations (“Authorized Representatives”) agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.

6.    Grand Prizes (10 available) and Use of Grant Funds:

The Grand Prize consists of a $10,000 grant, awarded as a check or ACH payment (“Prize” or “Grant”). The Grand Prize will be paid to the Grand Prize-winning Eligible Organization. In the case of a fiscally sponsored Eligible Organization, Grand Prize may be paid to its fiscal sponsor for the benefit of the Eligible Organization.

Grand Prizes will be awarded solely to the applicable Eligible Organization (or its fiscal sponsor, if applicable) and not to the individual Entrant. Limit one (1) Grand Prize per Eligible Organization. The Grand Prize-winning Eligible Organization (or its fiscal sponsor, if applicable) is solely responsible for any federal, state, and local taxes, fees, costs, or expenses associated with acceptance, receipt, or use of the Grand Prize, as applicable. Sponsor makes no representation regarding the tax treatment of the Grand Prize and recommends that the Grand Prize-winning Eligible Organization (or its fiscal sponsor, if applicable) consult its own tax advisor regarding the tax consequences of receiving the Grand Prize.

Each Eligible Organization (or its fiscal sponsor, if applicable) awarded a Grand Prize must use the Grant solely to support postpartum programming and in accordance with the following permitted uses:

• Staff time and personnel costs for existing staff directly supporting postpartum programming;
• Supplies, materials, and equipment for direct service delivery;
• Training, certification, and continuing education for staff or community workers in eligible service categories;
• Outreach and recruitment of program participants;
• Transportation support for program participants accessing eligible services;
• Modest technology costs directly supporting program delivery; and
• Indirect costs not to exceed fifteen percent (15%) of the Grant amount.

The Grant may not be used for any of the following purposes:

• Capital expenditures, including buildings, vehicles, or major renovations;
• Endowments or operating reserves;
• Lobbying or political activities;
• Debt service or repayment of prior obligations;
• Sub-grants or scholarships to individuals;
• Fundraising or development overhead; or
• Activities occurring outside the defined postpartum care period (the first year following birth).

Sponsor reserves the right to require the Grand Prize-winning Eligible Organization to certify that Grant funds will be used in accordance with these requirements and to request reasonable documentation demonstrating compliance. Failure to use the Grant as required, or failure to provide requested documentation, may result in forfeiture of the Grant and/or the requirement to return all or a portion of the Grant funds, to the extent permitted by applicable law. Sponsor shall have the sole discretion to determine whether a proposed use of Grant funds is consistent with the purposes of this Contest and these Official Rules.

Note for fiscally sponsored Eligible Organizations: Sponsor intends for the Grand Prize to provide immediate support for postpartum programming. Sponsor encourages fiscal sponsors, where possible, to waive administrative or sponsorship fees associated with these funds so that the full Grand Prize can support the Eligible Organization’s work. If waiving fees is not possible, Sponsor requests that fiscal sponsors limit fees associated with this Grand Prize to no more than 10% of the value of Grand Prize. 

7.    General Prize Conditions: The Grand Prizes will be awarded only if each potential winning Entrant/Authorized Representative and Eligible Organization fully complies with these Official Rules.  All portions of the Grand Prizes are non-assignable and non-transferable.  Each potential Grand Prize-winning Eligible Organization will be required to provide documentation reasonably requested by Sponsor to verify its eligibility, including an IRS determination letter evidencing tax-exempt status under Section 501(c)(3) of the Internal Revenue Code. An Eligible Organization recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code must provide an IRS determination letter evidencing such tax-exempt status. An Eligible Organization that operates under a fiscal sponsor must provide the fiscal sponsor's IRS determination letter evidencing tax-exempt status under Section 501(c)(3) of the Internal Revenue Code. Sponsor reserves the right to request additional documentation reasonably necessary to verify an Eligible Organization’s eligibility or facilitate prize fulfillment. Failure to timely provide the requested documentation or otherwise satisfy the requirements of these Official Rules may result in disqualification and determination of an alternate potential Grand Prize-winning Eligible Organization. The potential Grand Prize-winning Entrant, the Authorized Representative (if not the same person) at their corresponding Eligible Organization, and an Authorized Representative of the Eligible Organization’s fiscal sponsor, if applicable, will be required to execute a Declaration of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release and Assignment of Rights, as applicable (collectively, “Prize Claim Documents”). If a potential winning Entrant/Grand Prize-winning Eligible Organization/fiscal sponsor fails or refuses to sign and return all Prize Claim Documents within forty-eight (48) hours, that winning Eligible Organization may be disqualified and an alternate may be determined. Return of Prize Claim Documents or an email as undeliverable or if a winning Eligible Organization/fiscal sponsor, if applicable does not meet eligibility requirements or does not wish to receive the prize, it may result in disqualification and alternate Eligible Organization may be determined.  As applicable, winning Entrants, Authorized Representatives for Grand Prize-winning Eligible Organizations, and Authorized Representatives for the fiscal Sponsor (if applicable) must return their respective Prize Claim Documents in the time specified or that Grand Prize will be forfeited. Additional documentation will be required by Sponsor or its partner, Players Philanthropy Fund.

8.    General Rules: Entrant/Authorized Representative/Grand Prize-winning Eligible Organization/fiscal sponsors (if applicable), as a condition of participation into the Contest and/or use of any prize, agree to release the Released Parties from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with creation of or submitting an Entry, or otherwise participating in any aspect of the Contest, the receipt, ownership or use or misuse of the prizes awarded or any typographical or other error in these Official Rules or the announcement or offering of the prizes. Acceptance of prize constitutes permission to use Entrant’s/Authorized Representative’s/Grand Prize-winning Eligible Organization’s/fiscal sponsors (if applicable) names, likenesses and Entry (as applicable) and any subsequent documents provided by Authorized Representatives to show how the Grant was used for promotional purposes (including any possible public relations opportunities) and business purposes without further compensation, except where prohibited by law. By participating in the Contest, Entrants/Authorized Representatives agree to be bound by these Official Rules and the decisions of the Judges. The Released Parties are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user, by any of the equipment or programming associated with or utilized in the Contest, or by any human error which may occur in the processing of the Entries in the Contest, or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the email address used to enter (and associated with the Eligible Organization) will be deemed to be the Entrant. “Authorized account holder” of an email address is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right to modify, extend, suspend, or terminate the Contest if it determines, in its sole discretion, that the Contest is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Contest as contemplated herein.  In the event an insufficient number of eligible Entries are received and/or Sponsor is prevented from awarding prizes or continuing with the Contest as contemplated herein by any event beyond its control, including but not limited to fire, flood, earthquake, windstorm, epidemic, pandemic, public health crisis, disease, virus, sickness or outbreak or other similar or dissimilar natural disaster; act of God or public enemy; riot or civil disturbance, act of any government or governmental authority, power failure, satellite or equipment failure, failure of telecommunications lines or failure or breakdown of plant, machinery or vehicles operated by a third party; labor dispute, strike, or lockout; actual or threat of war, armed conflict, terrorist attacks, war (declared, undeclared or threatened), explosion, nuclear, or chemical or biological contamination; or a government imposed travel ban, restriction on movement or gatherings, or other government imposed mandate of any kind, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), Sponsor reserves the right to modify, suspend, or terminate the Contest.  If the Contest is terminated before the designated end date, Sponsor will judge the Entries [up to forty (40)] from among all eligible Entries received prior to cancellation to determine the Grand Prize-winning Eligible Organizations.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  If any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. As a condition of participating in the Contest or winning a Prize, Entrant/Authorized Representative agrees that: 1) under no circumstance will Entrant/Authorized Representative be permitted to obtain awards for, and Entrant/Authorized Representative hereby waive all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees.

9.    Rights in Entries:  For good and valuable consideration, the receipt and legal sufficiency of which is hereby acknowledged, each Entrant and Authorized Representative hereby irrevocably grant to the Released Parties, and their successors, licensees and assigns, a non-exclusive license (but not the obligation) to reproduce, publicly perform, publicly display, stream, exploit, make derivative works of and otherwise use the Entry (or any subsequent submitted documents), in whole or in part, for any purpose, including without limitation commercial purposes, in any and all media now or hereafter devised throughout the universe in perpetuity.  The Released Parties shall have the right, in their sole discretion, to edit, composite, morph, scan, duplicate, or alter the Entry for any purpose which the Released Parties deem necessary or desirable, and each Entrant irrevocably waives any and all so-called “moral rights” they may have therein. The Released Parties shall retain the rights granted in each Entry even if the Entry is disqualified or fails to meet the Entry Requirements or even it if it determined that the entrant who made the Entry is ineligible to enter the Contest.

10.    Representations and Warranties/Indemnification:  Each Entrant represents and warrants as follows: (i) the Entry does not and will not violate or infringe upon the intellectual property rights or other rights of any other person or entity; (ii) the Entry meets the Entry Requirements, and does not and will not violate any applicable laws, and is not and will not be defamatory or libelous.  Each Entrant agrees to indemnify the Released Parties and hold them harmless from and against any and all third party claims, liability, judgments, losses, damages, costs, and expenses, including penalties, interest and reasonable outside attorney’s fees and costs in the defense and disposition of such matters arising out of, resulting from, based upon or incurred because of a breach or allegation that, if true, would constitute a breach by Entrant of his or her representations, warranties, covenants or obligations hereunder, including, without limitation, any action or statement made by Entrant while participating in the Contest.

11.    Publicity Release:  Without in any way limiting the rights granted in the Entry, as set forth above, acceptance of Grand Prize constitutes winning Entrant/Authorized Representative for Grand Prize-winning Eligible Organization/Authorized Representative for fiscal sponsor (if applicable) permission for the Released Parties to use their Entry (if applicable) and his or her name, Eligible Organization name, fiscal sponsor name (if applicable), social media handle, photograph, likeness, voice, biographical information, statements and address (city and state) in and in connection with advertising, marketing, promotional, and/or publicity purposes for the Contest. Released Parties, and all uses of the Entry permitted herein, worldwide and in all forms of media and by any and all means and media now known or hereafter developed, in perpetuity, without any obligation, notice, or further compensation to the Entrant/Authorized Representatives for Grand Prize-winning Eligible Organization.

12.    Governing Law/Jurisdiction:  ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE CONTEST SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.

13.    Privacy: Information collected from Entrants is subject to Sponsor’s Privacy Policy, located at https://www.unilevernotices.com/privacy-notices/usa-english.html.

14.    Winners List: For the names of the Grand-Prize winning Organizations, available after February 1, 2027, send a stamped, self-addressed envelope by March 1, 2027, to: Dove Baby Community Care Grants - Winners, PO Box 7760 (Dept. SE), Melville, NY 11775-7760.

15.    Sponsor/Administrator: The Sponsor of the Contest is Conopco, Inc. d/b/a Unilever, 111 River Street, Hoboken, NJ 07030. The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, New York 11747.