We are reinforcing the World Health Organisation's (WHO's) advice on the importance of handwashing properly and frequently for at least 20 seconds.
#WashToCare is our call to action for people to show love and compassion for themselves, their families and communities, by changing behaviours and taking time to wash their hands according to the guidance and more often.
We are redirecting some of our media advertising to provide friendly reminders and 20 second timers to help you #WashToCare – and our #DovePartners around the world will be coming together to share this message too.
We’ve also joined the UK Government for their ‘Enjoy Summer Safely’ campaign to encourage safe behaviours and hygiene habits as restrictions begin to ease. We’ll be helping you #WashToCare when you’re out and about and celebrating the opening of key businesses.
Follow these important steps by the WHO on handwashing and read on for answers to your frequently asked questions.