As masculinity evolves, it’s becoming more fluid and less defined.
The pressure to fit just one mould is lifting. Now, masculinity is beginning to embody a new kind of strength. One with care at its core; because caring is what makes you strong.
Care makes a man stronger. With a heritage that spans 60 years, we’ve watched the evolution of masculinity unfold. From campaigns to products, Dove Men+Care celebrates modern masculinity and demonstrates that real strength takes care.
9 out of 10 men globally believe masculinity has evolved since their father’s generation, and that showing care is a sign of a man’s real strength.