Welcome to Dove...

…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.

Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.

Explore the world of Dove below.

Stand up for #KidsOnlineSafety

Harmful beauty content on social media is one of the biggest threats to kids’ self-esteem today. Join us to make social media a safer place.

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Dove’s Arms Up Series

Dove has launched a collection of armpit portraits featuring real women proudly showcasing a diverse set of pits.

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Dove and PETA: Together Against Animal Testing

Dove believes in using science not animals. Globally, we do not test on animals, and we are committed to ending animal testing for cosmetics everywhere.

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