Help end hair discrimination in the UK
We want inclusive beauty to be welcomed in schools, at work, and everywhere else. Join us to help end race-based hair discrimination.
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Hello, what are you looking for?
Welcome to Dove...
…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.
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Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.
Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.
Explore the world of Dove below.
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#NoDigitalDistortion
Join us: Help young people grow up with positive body image and choose real beauty over unrealistic beauty standards. -
Join us in ending animal testing
Join Dove, PETA and our partners in bringing an end to animal testing for cosmetics. -
We’re bringing Real Beauty to the virtual world
Dove is entering the virtual world to bring our self-esteem mission to women and girls in the gaming industry.
Explore the range
Amplified Textures Hydrating Cleanse Shampoo
Dove Hydrating Cleanse Shampoo for curly hair has a gentle cleansing formula that helps nourish and care for all kinds of coils, curls, and waves
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Amplified Textures Twist in Moisture Shaping Butter Hair Cream
Dove Twist in Moisture Shaping Butter Hair Cream for curly hair adds moisture, shine and softness to all kinds of coils, curls, and waves
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Care that goes further
From self-esteem and body image to sustainability, Dove is working to make positive changes for our people and planet.
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