Key Takeaways

• Global Empowerment: The Dove and WAGGGS partnership empowers millions of girls worldwide, fostering body confidence and self-esteem.
• Shared Vision: Both organizations share a vision for girls to be free from appearance worries, enabling them to be their authentic selves.
• Impactful Programs: Initiatives like the Free Being Me programme have reached over 8 million young people in more than 150 countries.
• Advocacy for Confidence: The 'Action on Body Confidence' programme supports girls in planning and implementing advocacy projects at local and global levels.
• Unlocking Potential: By strengthening body confidence, the partnership helps girls overcome appearance concerns and reach their full potential.

Our Work with the World Association of Girl Guides and Girl Scouts

 

A Joint Mission to Empower Girls

 

Representing more than 10 million girls in 153 countries, the World Association of Girl Guides and Girl Scouts and the Dove Self-Esteem Project already share a common vision: a world where young girls feel free of worries about their appearance; free to be themselves. Our mission is to empower girls by strengthening their body confidence and self-esteem. It’s an important mission, especially when eight out of ten girls are so concerned about their appearance that they avoid important activities such as putting their hand up in class. By building their body confidence and self-esteem, we can help girls reach their full potential.

Body Confidence and Self-Esteem Boosting Tools

 

It’s a huge goal, but here’s how we’re achieving it: body image experts from the Centre for Appearance Research – University of West England, DSEP, and WAGGGS created the Free Being Me programme in 2013 – a body confidence and self-esteem boosting education activity pack for children aged 7-10 years old, 11-14 and 15 years old and above. Just a year after its creation, the project reached young people in 85 countries. Now, it has reached over 8 million young people in over 150 countries – including some very inaccessible locations, such as a Free Being Me camp which involved young girls from all of Sudan’s 18 states, and FBM activities amidst the Ukraine war.

 

Together in 2017 we launched ‘Action on Body Confidence': a new programme designed to support two age groups of young girls – younger group (7-10 year-olds) , and older group (11-14, and 15 years old and above) – to plan, develop, and implement their own body confidence-related advocacy projects and engage decision-makers at the local, national or international levels. It’s just one of the many ways we’re helping young people build confidence in everyday life.

 

Together with WAGGGS, we’re helping millions of young girls around the world be who they want to be. You can find out more about WAGGGS on their website or download our Free Being Me programme.

Empowering Girls for a Confident Future

The enduring partnership between Dove and WAGGGS continues to make a significant impact on girls' lives globally. Through educational initiatives like Free Being Me and Action on Body Confidence, this collaboration actively builds body confidence and self-esteem, enabling young girls to overcome appearance-related anxieties. By fostering a positive self-image, the Dove and WAGGGS partnership helps girls realize their full potential and embrace their authentic selves, contributing to a more confident and empowered generation.