The Dove Self-Esteem Project: Our Mission In Action

Did you know that 8 out of 10 girls are so concerned with the way they look that they opt out of important activities?

From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the fullest.
And 7 out of 10 report putting their health at risk by not eating or not going to visit the doctor when they don’t feel good about the way they look.

The Dove Self-Esteem Project

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look—helping young people raise their self-esteem and realize their full potential.
In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence-based tools. We’ve reached over 82 million young people with self-esteem education so far, and together we can reach millions more. Our resources include tools for parents, mentors, teachers, and youth leaders and are free to download and proven to build positive body confidence.

Our Partners

School Kit

We’ve partnered with School Kit to create cross-curricular teaching resources for young people.

Together, we’ve built the My Self Confidence kit which equips students with the tools they need to help them build resilience, in and out of the classroom. Covering self-worth, empathy, diversity, self-management and confidence, it will help us reach more young people develop a sense of positive self-worth.