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The Dove Self-Esteem Project: Our Mission in Action

The Dove Self-Esteem Project: Our Mission in Action 

Did you know that eight out of 10 girls are so concerned with the way they look that they opt out of important activities?

From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the full. 

And seven out of ten report putting their health at risk by not eating or not going to visit the doctor when they don’t feel good about the way they look. 

The Dove Self-Esteem Project

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people to raise their self-esteem and realize their full potential.

In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence based tools. We’ve reached over 20 million young people with self-esteem education so far and together we can reach millions more. Our resources include tools for parents, mentors, teachers, and youth leaders and are free to download and proven to build positive body confidence.  

Our Partners

World Association of Girl Guides and Girl Scouts (WAGGGS)

Dove has teamed up with the World Association to help realise our joint vision of a world free from appearance-related anxiety for girl. Together we have already reached more than 3.5 million girls with body confidence education by the the end of 2016 and we're looking to reach millions more. Together we have created Free Being Me  a self-esteem building badge programme for girls around the world.


Girl Guides New Zealand is one of the largest organisations in New Zealand for girls and young women. It provides leadership and personal skills development to its 30,000 members, including 22,000 youth members. As a partner, Girl Guides engages its leaders to run the Free Being Me self-esteem workshop.


Life Education is a charity that provides children with the knowledge to make informed choices about their health, respect others and learn to appreciate their uniqueness. Life Education provides training workshops for teachers on how to deliver the Confident Me workshop developed under the Dove Self-Esteem Project. Please visit their website here to find out more about Life Education.


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