Hair Power: Me and My Afro

Real beauty doesn’t discriminate. We want a world where inclusive beauty is the only beauty we see, on our screens and in magazines – and where it is celebrated at school, at work and all areas of life. But we aren’t there yet. For many Black women, men and children, hair discrimination is a daily reality – and this needs to change.

We present ‘Hair Power: Me and My Afro’, a powerful Black History Month documentary from Channel 4 and Pulse Films, co-funded by Dove and Unilever Entertainment. Featuring Dove partner Emma Dabiri, author of ‘Don’t Touch My Hair’, this documentary explores how hair shapes the Black experience in Britain. It highlights natural Black hair pride, empowerment, and cultural identity, discussing beauty regimens, hair bias, and discrimination based on natural Black hair textures and protective styles. We believe natural hair should be celebrated, in all it’s glory – that’s why Dove is on a mission to end race-based hair discrimination and create a more equitable and inclusive beauty experience for Black women and girls.

Key Takeaways

  • 'Hair Power: Me and My Afro' Documentary: This powerful film explores the Black hair experience in Britain, highlighting its cultural significance.
  • Natural Black Hair Pride: The documentary celebrates natural Black hair, promoting empowerment and positive cultural identity.
  • Addressing Hair Discrimination: It tackles critical issues like hair bias and discrimination based on natural Black hair textures and protective styles.
  • Dove's Mission: Co-funded by Dove, the documentary supports the brand's commitment to ending race-based hair discrimination and fostering inclusive beauty.
  • Personal Stories: The film features compelling personal accounts from women, girls, and men, revealing the real-life impact of hair discrimination.

Hair Stories

Women and girls discuss Black hair, covering empowerment, hair bias, discrimination, and cultural identity.

Shingai, Singer Songwriter - “I’ve had people (at work) make me aware it was a problem that I had natural hair”

Ruby, Student & Makeup Artist - “Why would I be sent home from school for my hair, just the way it is?”

Christala, Wig maker - “For me, black hair is complex and beautiful”

Joanne, Model - “I think it’s very important for people to feel safe to wear their natural hair”

Raven, Lifestyle Vlogger & Influencer - “Having afro hair … is part of our culture and it's part of expressing who we are”

Sadie, Artist - “The bigger my hair, the better I feel”

Championing Natural Black Hair

The 'Hair Power: Me and My Afro' documentary powerfully showcases the rich cultural identity and beauty of Black hair. By exploring personal stories and addressing hair discrimination, the film reinforces the importance of celebrating natural Black hair textures and styles. Dove's involvement underscores its commitment to fostering a world where inclusive beauty thrives, free from bias. This initiative inspires confidence and promotes a more equitable beauty experience for all.

Frequently Asked Questions

'Hair Power: Me and My Afro' is a Black History Month documentary by Channel 4 and Pulse Films, co-funded by Dove and Unilever Entertainment. It explores how hair has shaped the Black experience in Britain.

Emma Dabiri is a Social Historian, author of ‘Don’t Touch My Hair’, and a Dove partner. She presents the 'Hair Power: Me and My Afro' documentary.

The documentary shines a light on natural Black hair pride, empowerment, and cultural identity. It also addresses taboo topics like Black hair fetishization, hair bias, and discrimination based on natural Black hair textures and protective styles.

Dove co-funded the 'Hair Power: Me and My Afro' documentary as part of its mission to end race-based hair discrimination and create a more equitable and inclusive beauty experience for Black women and girls.

You can stream 'Hair Power: Me and My Afro' now via catch up on All 4.

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